Userpilot
JUNE 3, 2022
Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.
Product Management University
JULY 15, 2020
This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?
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Userpilot
AUGUST 23, 2023
The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. A product analyst role will allow you to gain valuable skills, expertise, and experience in product marketing and management.
Userpilot
APRIL 17, 2024
Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. If you want to know more, book a demo now.
Userpilot
JANUARY 14, 2023
Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features. Creating webinars and offering live training demos to help users tackle specific problems or use cases. A successful customer education program can be woven into your product marketing efforts.
Userpilot
JULY 8, 2021
Product Management Training by Mind the Product is a self-paced course for mid-career product managers based on insights from the largest product community in the world. Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally.
BrainMates
SEPTEMBER 4, 2023
Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.
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