Remove ChatGPT Remove Market Research Remove Product Marketing
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

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How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

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How to use Perplexity in your PM work

Lenny Rachitsky

For more: Podcast | Lennybot | Swag | Best of Lenny’s Newsletter | Hire your next product leader. Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. Interestingly, Perplexity was the second most mentioned chatbot, behind ChatGPT.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.