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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.

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How to Hire an Engineering Consultant

The Product Coalition

In today’s competitive business environment, technology is increasingly shaping the strategies that companies develop to try to outdo their competition. One of the main examples of this are the customized software applications that companies are rushing to develop to allow them to better connect with their users. Let’s dive right in.

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Top 7 Digital Transformation and IT Consulting Companies in Singapore [2020]

The Product Coalition

Digital transformation is an exciting and very dynamic process accelerating business innovation for companies worldwide. Thus, we can see a growing demand for digital transformation guidance provided by experts who have already implemented it for many other companies worldwide. Win-Pro Consultancy Min. project size: $1,000 Avg.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Product management malpractice.  

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3 Blind Spots in Your Product Leader Interviews (Company Side)

The Product Coalition

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. When the companies I work with hire a product leader I sit in the home assignment presentations.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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