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Introduction to customersatisfaction surveys Customersatisfaction surveys are vital tools for understanding what customers think, feel, and experience. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions.
Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development. By identifying and validating solutions before creating a product vision, product managers ensure they’re building on solid ground rather than assumptions.
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. Over ten years, she rose through the ranks until everyone in the company reported to her. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.
Funnel analysis : Track users through various stages of the conversion funnel (from sign-up to paid user) and uncover any drop-off points where users churn. Page load time & performance metrics : Measure how quickly your application loads and performs, which directly impacts usersatisfaction and retention.
Through dynamic content delivery , AI can tailor what each user sees based on their past behavior, preferences, and real-time interactions. This makes the experience feel more relevant and engaging, increasing the likelihood of usersatisfaction. Lets find out how you can avoidthis.
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. Session replays to see how users navigate your product. 15+ survey templates (NPS, CES, usersatisfaction surveys, etc.) for collecting user sentiment data. NPS response tagging for analyzing qualitative feedback.
Its crucial to utilize AIDA model principles to craft messages that resonate and create brand awareness, laying the groundwork for deeper engagement. Faced with declining usersatisfaction due to sluggish response times on their record page, HubSpot conducted extensive usability testing.
How to calculate customer expansion revenue? The customer expansion revenue rate measures the recurring revenue growth from existing customers. This metric helps SaaS companies track the effectiveness of their expansion efforts. Why is customer expansion so important? What metrics should you consider?
Employee onboarding gamification vs Customer onboarding gamification Employee onboarding gamification focuses on introducing new hires to a company with game mechanics — like progress tracking, rewards, and social interactions — during the onboarding process. Celebrate with fun visuals or messages when milestones are reached.
Your strategy for re-engaging users can make the difference between losing a customer and building loyalty. A timely, personalized approach is key to reducing customer churn. Analyzing user behavior is key to stopping churn before it happens. Most companies can track this in a spreadsheet, especially early on.
Effective behavioral segmentation allows for timely and relevant user communication. Mostly through email campaigns We struggle to act on user behavior data With targeted in-app messages You’re ready to master Behavioral Segmentation. Behavioral segmentation allows you to group users based on what they actually do.
Whenever a user meets a milestoneno matter how smallfinancial app interfaces could provide micro-celebrations, such as quick animations or congratulatory messages. How to Apply in Financial UX: Micro-Celebrations: Add celebratory animations or messages after users meet savings or budgeting goals.
Monetization potential: If users spend significant time within your app but dont convert, that might indicate that your pricing or checkout flows need rethinking. Measure usersatisfaction : Metrics like session length and frequency of use evaluate if users are happy with the app experience.
Conduct training sessions exploring case studies of companies that successfully made this transition, highlighting the benefits in growth, usersatisfaction, and business outcomes. Have engineers involved in product discovery and direct customer interaction share their insights with other engineers. Lean into your triads.
When it comes to collecting customer feedback, it offers a survey template library, which includes all industry-standard surveys, like NPS and customersatisfaction surveys. The survey settings allow you to send it to a specific user group and set it to appear at regular intervals, for example, every 3-4 months.
With Finance: Build a Commercial Story, Not Just a Budget Where alignment cracks: Finance wants confidence that every dollar spent will either drive revenue, improve margins, or protect the company from risk. Be clear about what customer pain you are solving now, what will wait, and why. How to respond: Bring finance in early.
Unlike traditional marketing emails sent to everyone on a schedule, product growth teams create PLG emails responding to what users do inside your product. With that, every message becomes contextual. Every touchpoint pushes users toward actual product adoption. ” I’m sure that makes users go, “How did they know?”
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
In this article, we’ll help you pick the right customer success program, covering aspects like: Tips for choosing the right customer success platform. Best customer success software for startups and small companies. Top customer success management platforms for mid-market and enterprise companies.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This striking statistic illustrates the potential impact when growth decisions are grounded in robust user research.
But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process.
Ever wonder how some companies make product updates feel like the highlight of your day? For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Menu Widget: Host the changelog alongside feedback and support channels, enhancing user accessibility.
Product managers focus on user friction and patterns. By customizing your message for each audience, you keep the core findings intact while showing each group what matters most to their work. How to Present Customer Validation Insights to Stakeholders Every team looks at user testing results through a different lens.
Consistency: Are user experiences similar across different platforms, OS versions, and device generations? Visual appeal: Do users generally find the design, like fonts, colors, and animations, pleasing? Error handling and feedback: Does the app provide clear and helpful error messages when things go wrong?
It typically includes features like interactive walkthroughs that help UX designers and marketing teams improve customersatisfaction, drive feature adoption, and reduce time spent on routine customer requests. Benefits of using help desk software Help desk software optimizes how you capture, organize, and resolve user issues.
Mobile users also carry something called attention residue. ” So someone switching from urgent Slack messages to your app isn’t fully present yet. High session times masking frustration and task failure and impacting usersatisfaction. Feature adoption hiding user workarounds for broken functionality.
Lets not confuse a buyer persona with a user persona. an ops director choosing a delivery partner for the company cafeteria). On the other hand, a user persona is the individual who experiences your apps interface daily (e.g., In-app surveys : Use surveys inside your app to gauge usersatisfaction and identify friction points.
This is especially true for B2B businesses where sales cycles can take months (making customer acquisition even more expensive). And its also true for companies with investors and stakeholders who want to see predictable revenue in the bottom line. Who is typically in charge of account expansion in SaaS companies?
Wheres the authenticity, the cutting-edge aesthetics or the refined UX that we know customers crave from a premium digitalservice? To address this gap, Fintech companies and neobanks have transformed the financial services landscape by launching apps that break away from traditional banking approaches. Wheres the brand identity?
Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.
When done well, it can be the difference between a user becoming a loyal customer or churning after the first week. That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong).
For example, if users log in frequently but arent using key features, is the product actually sticky? Thats why measuring stickiness requires combining metrics with behavioral insights like session replays and user feedback. User engagement measures how actively users interact with features but doesnt indicate whether they return.
Go Straight to It: Clear Release Notes & Templates & Examples Key Principles for Writing Effective Release Notes Structuring Release Notes for Better Engagement How To Distribute Release Notes Effectively Best Other Companies Examples of Release Note Practices Best Release Notes Template Examples 1. Feature Release Template Example 2.
Well-designed onboarding helps to: Lower the threshold of entry for new users; Make it more likely that the user will stay with the product and use it regularly; Increase usersatisfaction; Reduce the number of support requests. This significantly reduced the number of users who dropped out at the very beginning.
Userpilot Userpilot tops the list because its an all-in-one tool that provides engagement solutions for every stage of the customer journey. Best for: SaaS product teams who want a powerful but easy-to-use platform to improve onboarding, increase product adoption, and drive user engagement. Tracking customer data in Appcues.
Whatfix delivers context-aware guidance that helps users correctly complete sensitive tasks like handling patient documents, uploading payroll data, etc., Companies already using Whatfix for web For teams already leveraging Whatfix on desktop, extending that functionality to mobile ensures a consistent user experience across platforms.
Looking for a good user onboarding tool and wondering if Product Fruits is the best option for your SaaS company? To make the right choice, you must consider your priorities, including your varied JTBDs, budget, and company size. Adoption Meter to track user moods and understand how users feel about your product or feature.
Everything points to one fact: mobile app owners with a substantial user base are better off focusing on retention over acquisition. Let’s explore nine strategies that successful companies have used to drive mobile app retention and revenue. Chain a series of mobile tooltips to guide users through multi-screen flows (e.g., “Tap
Numbers alone can be misleading higher engagement doesnt always mean usersatisfaction. User feedback is valuable , but without data, its just opinions. Session replays and heatmaps show user friction , but they dont explain why it happens. It answers key questions like: How many users adopted a feature?
Key features explained As I mentioned, Pendo Mobile offers several key features to help businesses improve user engagement , track behavior, and collect feedback. Multi-screen walkthroughs that users can swipe through. So you can easily translate mobile content to the users preferred language. Custom triggers.
ShoutOuts and Banners: These features help you capture user attention for announcements, promotions, or critical information. A ShoutOut typically appears as a pop-up or modal in the center of the screen, while Banners are message bars anchored to the top or bottom of the screen. Designing a slideout to encourage desired user behavior.
We examine both quantitative gains — such as higher customersatisfaction scores, rising self-service usage and digital adoption rates — and qualitative developments, including more personalized services, smarter virtual assistants and greater accessibility in digital banking. The United States and UK fall in the middle range.
Since companies started using them in the early 2000s, session replays have seen continuous adoption, with Research Nester projecting a 13.3% Todays guide takes a deep dive into session replay for enterprise companies. This allows you to see exactly how users behave in your application. CAGR in the next couple of years.
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