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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development. By identifying and validating solutions before creating a product vision, product managers ensure they’re building on solid ground rather than assumptions.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. Over ten years, she rose through the ranks until everyone in the company reported to her. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.

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Tackling the Challenges of Personal Branding for Product Managers

The Product Guy

Balancing Internal and External Branding One of the trickiest aspects of PM branding is balancing how you are perceived within your company versus in the broader industry. When your messaging and expertise feel scattered, stakeholders and peers may have difficulty associating you with a clear value proposition.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Core Product Development Challenges: The Power of Single-Feature Focus Anya highlighted a mistake many startups and product teams make: trying to compete with established companies by matching or exceeding their feature lists.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

Building Innovation Culture: Lessons from PayPal’s Innovation Lab In our discussion, Mike shares insights from his experience building PayPal’s Innovation Lab following the company’s separation from eBay in 2015.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Create content and messaging that compels decision-makers to act. Identify the stakeholders who are in-market for your products/services.

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Foundational ABM Building Blocks

Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Account-based marketing (ABM) is a key strategy for driving sustainable growth.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.