article thumbnail

Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

article thumbnail

Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Leading companies are refocusing their customer engagement efforts to increase customer loyalty, while also enhancing efficiency. The bottom-line result?

Messaging 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Such attributes include user role, company, content engagement, web sessions, and more.

article thumbnail

Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

article thumbnail

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.

article thumbnail

How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

article thumbnail

In-App Messaging

ProductPlan

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product. In-app messaging has the added benefit of context.

article thumbnail

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Create content and messaging that compels decision-makers to act. Identify the stakeholders who are in-market for your products/services.

article thumbnail

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.