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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? What do you know about their sentiment about your company today?

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Product-Led Growth Is a Misleading Name

The Product Coalition

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

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Dragonboat Named to Will Reed’s Top 100 Class of 2023

Dragonboat

We cannot be more thrilled to announce that for the second year in a row, Will Reed has named Dragonboat, out of 2,500+ eligible Seed and Series A B2B tech companies, an early-stage company shaping the future of workplace culture.

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Selecting a Software Development Company in 2024

TechEmpower - Product Management

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Data Science Fails: Building AI You Can Trust

AI has the power to transform countless industries — including the healthcare, banking, insurance, and public service sectors, to name just a few — by introducing new efficiencies and revealing new opportunities for companies to solve problems.

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Do Company Names Drive Success?

Under 10 Consulting

Names by themselves have little or no impact on company or product success. Good products make a successful company. International Business Machines is a good name but it’s too long. We know the company as IBM. IBM is a terrible name. But it’s a successful company. Yahoo is a terrible name.

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Dragonboat Named Top 100 Early-Stage Companies to Work For in 2022

Dragonboat

SANTA CLARA, CA — July 2022 – We are pleased to share that Dragonboat has been chosen out of 500+ companies that raised Seed & Series A rounds, as one of the Top 100 Early-Stage Companies to Work for in 2022 by executive search firm Will Reed. This decision as an employer of choice is based […].

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