Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Intercom, Inc.

NOVEMBER 2, 2021

This year, it’s estimated that approximately one in four people have quit their jobs , and those positions are remaining open for much longer than expected. One of the best things about being an engineer at a fast-moving company is the feedback loops. Great managers build great companies. Savor your success.

Product Research 291

Product Research Software Review Feedback Loop Feedback Software 291

The Product Coalition

APRIL 11, 2023

They need to feel positive, focused, and supported to do their best work. Mindfulness In Product Strategy Moving Forward In my case, the introduction of the new product driving the negative thoughts proved to be the crucial factor that allowed my company to survive and thrive. If you aren’t in a good place — your team won’t be either.

Positioning 154

Positioning Product Strategy Strategy Presentation 154

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

The Product Coalition

MARCH 11, 2024

Here are some other companies that masterfully nudge users toward premium subscriptions: Spotify: The free tier bombards users with ads after every few songs, disrupting the listening experience. Companies can leverage gamification alongside nudges to further incentivize premium upgrades.

Research Software 115

Research Software Reporting Tools Artificial Inteligence Customer Experience 115

Product Management University

OCTOBER 10, 2019

The first thing they talk about are the benefits of doing business with their company. Beyond the 10 seconds required to tell the audience what your company does, lead off with those situations and you’ve got them hooked right up front. Sign up for The Art & Science of Positioning Solutions. A salesperson contacts you.

Positioning 100

Positioning Presentation Differentiation Events 100

Userpilot

APRIL 17, 2024

This enables companies to make informed decisions, tailor products, and improve customer experiences based on a deep understanding of customer needs and trends. and engagement levels companies can gain insights into customer behavior. Attention to negative and positive user feedback is crucial for understanding what needs improvement.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Management University

MARCH 9, 2020

People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Our company was in the very early stages of rebuilding our entire product line from the ground up on a new technology platform.

Positioning 130

Positioning Technology Article Marketing 130

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 105

Positioning User Testing Product Research Data Visualization 105

Product Management University

DECEMBER 6, 2018

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Company Job Title Email *.

Positioning 100

Positioning Customer Satisfaction Naming 100

Userpilot

SEPTEMBER 14, 2023

Product marketing managers develop product positioning , messaging , and differentiation strategies. Startup product managers are responsible for all aspects of the product development cycle in early-stage companies. There are different seniority levels of product managers, spanning from entry-level positions to executive ones.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JANUARY 26, 2024

To become a product-led company, essentials include a high-quality, user-friendly product with a good market fit and an intuitive design that allows users to experience its value in little time. This isn't limited to small purchases: more and more companies are happy to pay by credit card for products costing over $500k.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Our participants included: A user researcher at a Budapest-based multinational telecom company. They began building the company just before COVID hit and had to adjust to finding clients and working remotely. Not only that.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

Userpilot

FEBRUARY 25, 2024

Funnel analysis allows you to: Measure company performance. Review funnel analysis example A review funnel is a strategic process designed to guide satisfied customers through the steps of leaving positive reviews on social media, review platforms, or other channels. Create data-driven product roadmaps. Identify friction areas.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Today I want to talk about the blind spots that hiring companies have since they are at least as important for the ability to hire and succeed with the person that will help your company fly.

User Testing 118

User Testing Product Research Consulting Leadership 118

The Product Coalition

FEBRUARY 3, 2022

In the past few jobs I’ve had (and excluding the time I started my own company), I’ve gotten in the habit of asking one question right off the bat. (OK, You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support.

User Testing 149

User Testing Feedback Software Finance Roadmap 149

Userpilot

SEPTEMBER 28, 2022

Five key factors that influence customer perception are product marketing and digital ads, company values and culture, customer support, product quality , and online reviews. Good customer perception affects the overall success of your SaaS company: Customer perceptions impact your company’s bottom line. Customer support.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Marketing Reference Consulting 59

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Userpilot

AUGUST 5, 2023

Create an omnichannel customer experience Access to integrated customer data enables teams to deliver a consistently positive customer experience across multiple channels. When all teams have access to the information about planned features, they are in a better position to develop consistent resources to support them.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

APRIL 9, 2024

Renowned for its robust analytics and mobile app support, Pendo provides interactive in-app guides and retroactive analytics, positioning itself as a top choice for enterprises looking for comprehensive mobile onboarding solutions. Gainsight Pricing The company offers two pricing plans: Essentials and Enterprise. Funnel analysis.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52

Vision Positioning Strategy User Testing 52

Strategyzer

OCTOBER 27, 2021

Some are in a stronger position to do this than others. There are three areas you need to consider if you want to quickly assess your company. Every organization needs to reinvent itself to survive over the long term. They are leadership support, organizational design and innovation practice.

Leadership 130

Leadership Positioning Management Management 130

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. Using positive language and attitude at all times.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Business strategy – the company’s guiding principles, necessary for the long-term growth and sustainability of the organization.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Gainsight

MAY 31, 2023

Gainsight CS, the company’s customer success platform, has earned accolades from G2 in two different categories. These awards are a testament to the platform’s ability to help companies deliver exceptional customer experiences, enhance product management, and drive digital adoption to achieve desired outcomes.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

OCTOBER 20, 2023

This article explores 12 different benefits that PLG can offer to SaaS companies. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. The value-first approach, which characterizes PLG companies, translates into greater user engagement and satisfaction.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. SaaS companies can start localizing content from the beginning to attract global customers. Let’s get right to it.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98