Product Management University

FEBRUARY 22, 2023

As more and more SaaS/cloud companies launch every day and existing companies move to subscription-based product models, the need for product managers is skyrocketing. The CPO oversees multiple teams and portfolios and is responsible for making decisions that align all product initiatives to the company’s overall strategy.

Positioning 264

Positioning Product Management Product Manager B2B 264

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. Shows how to leverage PLG strategies to boost the value of your SaaS business. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. Covers common valuation mistakes.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 134

Enterprise Research Software Feedback Software Strategy 134

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. This enables companies to make informed decisions, tailor products, and improve customer experiences based on a deep understanding of customer needs and trends.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. What is the difference between PLG and SLG?

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Market the experience, not the app.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I started getting clients come to me, saying, what we want to do is a strategy session and I was like, I don’t do strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related?

Vision 52

Vision Positioning Strategy User Testing 52

Userpilot

APRIL 10, 2024

This article will walk you through what customer retention management is and provide you with some top customer retention tactics and strategies. Effective customer retention strategies enhance customer satisfaction , turning repeat customers into brand advocates who attract new customers through positive word-of-mouth.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

The Product Coalition

MARCH 11, 2024

Photo by ilgmyzin on Unsplash The Nudge Effect in Action: Beyond Duolingo — Case Studies Duolingo isn’t alone in this strategy. Here are some other companies that masterfully nudge users toward premium subscriptions: Spotify: The free tier bombards users with ads after every few songs, disrupting the listening experience.

Research Software 115

Research Software Reporting Tools Artificial Inteligence Customer Experience 115

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. It’s a positive aspect of professional growth.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Whenever I chat with friends working as PMs in other companies, I’m time and again surprised by how diverse and sometimes different the role is from one organisation to another. Every company has an area that “leads”.

Feedback Software 139

Feedback Software Analytic Tools Onboarding KPIs B2B 139

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. Product marketing managers develop product positioning , messaging , and differentiation strategies. Startup product managers are responsible for all aspects of the product development cycle in early-stage companies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue.

Product Strategy 129

Product Strategy Strategy User Testing Weak Development Team 129

Alchemer Mobile

JUNE 16, 2022

Collecting and making sense of customer feedback isn’t a walk in the park for companies either. This is where a mobile feedback solution comes into play for most customer-centric companies. Six-step checklist to improve your mobile feedback strategy. Benefits of mobile feedback solutions. Understand your customers better.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 165

Branding Strategy Feedback Software Research Software 165

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. For instance if you have your roadmap in Coda or spreadsheet, ensure that it’s accessible for everyone in the company.

Strategy 245

Strategy User Testing Product Research Research Software 245

The Product Coalition

FEBRUARY 3, 2022

In the past few jobs I’ve had (and excluding the time I started my own company), I’ve gotten in the habit of asking one question right off the bat. (OK, You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support.

User Testing 149

User Testing Feedback Software Finance Roadmap 149

Userpilot

APRIL 10, 2024

More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants. Go above and beyond by anticipating user needs, giving them exclusive perks, and positively surprising them.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Today I want to talk about the blind spots that hiring companies have since they are at least as important for the ability to hire and succeed with the person that will help your company fly. But hiring leaders is hard.

User Testing 118

User Testing Product Research Consulting Leadership 118

Userpilot

OCTOBER 20, 2023

This article explores 12 different benefits that PLG can offer to SaaS companies. TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Digital products allow companies to easily collect customer feedback in-app.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. Seems so…obvious?

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Alchemer Mobile

JUNE 24, 2021

Banking, fintech, and insurance companies are uniquely positioned to build relationships with mobile consumers—but few tap into their app’s full potential, leaving missed connection opportunities on the table. The post Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps appeared first on Apptentive.

User Testing 162

User Testing Feedback Software Finance Customer Feedback 162

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

ProductBoard

FEBRUARY 20, 2024

A product strategy is a carefully considered plan to best position how a product or service is developed and marketed. A well-defined product strategy framework provides the following… Source A well-defined product strategy framework provides the following… Source

Product Strategy 52

Product Strategy Strategy Framework Positioning 52

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 135

Product Strategy Strategy User Testing Weak Development Team 135

UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Our participants included: A user researcher at a Budapest-based multinational telecom company. They began building the company just before COVID hit and had to adjust to finding clients and working remotely. Not only that.

Positioning 108

Positioning User Testing Customer Experience Research Software 108