Mind the Product
APRIL 2, 2024
In this article, Dave Martin, Product Leadership Coach and Co-Founder of Right to Left, shares his take on the state of product management in wake of bold claims made by Marty Cagan in his latest book, Transformed.
Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.
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Mind the Product
MARCH 7, 2023
For those who work at a company undergoing digital transformation, there's little advice out there on how to deal with some of the challenges that product managers face in places like that. Based on her experience of being in a similar situation, Product Leader Marta Rolak shares some of her tips to tackle this. [.]
280 Group
OCTOBER 13, 2020
Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today.
Speaker: Jon Harmer, Product Manager for Google Cloud
Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
Mind the Product
APRIL 21, 2023
Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
Speaker: David Bard, Principal at VP Product Coaching
Explore proven solutions, laying the groundwork for triumphant product launches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
Speaker: Andrew Wynn, Senior Product Manager, Looker
Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. How to adapt solutions for different company sizes.
Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Common data issues product managers run into and how they can be resolved.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Is there a pattern underlying how technologies hook us?
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
There's a lot of innovation advice out there, but very few companies are recognized for their innovation. Despite the importance of new product development, more than half of all product launches and innovations fail. Innovation advice will not work if your company's culture does not encourage it.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. In this interactive session, Hannah and Rebecca will share their experience of building product roadmaps that align with company goals while also ensuring that customers are truly heard.
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