Survival Road Mapping: How to Product Manage in a Failing Company

J.A. Becker
Product Coalition
9 min readFeb 12, 2022

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Image by mohamed Hassan from Pixabay

A lot of what you learn about the perfect Product-Market Fit, kick-ass prioritization frameworks, Lean Product plays, and anything and everything about best product management practices are out the window in this situation.

In fact, if you keep on with that stuff, you’re going to make things even worse for the company, for the product, and for yourself.

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Father. Writer. Coder. Product Manager. Just enough to be dangerous.