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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?

Strategy 119
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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Our goal with this series is to shine a light on Product Management as an option for women from various backgrounds and experiences. That’s a good thing!

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

As product managers, we’ve likely all faced this situation at some point in our careers. But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. Execute your product strategy with a “customer-first” mindset.

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8 Reasons Insurance Companies Must Up-Level Their Product Managers’ Skill Sets in 2021

280 Group

Download the Brief: Insurance Trends and Their Implications for Product Management & IT. In fact, according to 2021 research from Flexera, 54% of companies worldwide said they are prioritizing digital transformation, while 49% are prioritizing cybersecurity. 3: AI is Changing Claims and Risk Management.

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Why Market Leadership Starts With Product Management

Product Management University

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Three things keep company leaders awake at night: 1) Can we sell more of what we built? Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.