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The truth hurts, but in many companies, product management is broken

Mind the Product

In this article, Dave Martin, Product Leadership Coach and Co-Founder of Right to Left, shares his take on the state of product management in wake of bold claims made by Marty Cagan in his latest book, Transformed.

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Trailblazing Women in Product Management: Christine Itwaru, Head of Product Management at Vitally.io

280 Group

For our next installment of our Women in Product Management Series, I interviewed   Christine Itwaru , Head of Product at Vitally.io.   Nicole : Welcome and thank you, Christine. I’m very excited to have you share your insights and experiences in Product Management. Christine : Thank you, Nicole, for having me.

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8 Reasons Insurance Companies Must Up-Level Their Product Managers’ Skill Sets in 2021

280 Group

Download the Brief: Insurance Trends and Their Implications for Product Management & IT. In fact, according to 2021 research from Flexera, 54% of companies worldwide said they are prioritizing digital transformation, while 49% are prioritizing cybersecurity. 3: AI is Changing Claims and Risk Management.

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What is Product Management?

280 Group

While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. What is Product Management?

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

Explore proven solutions, laying the groundwork for triumphant product launches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.

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Why Market Leadership Starts With Product Management

Product Management University

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

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Product Manager Interview: How to Get Hired

280 Group

Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.

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Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. How to adapt solutions for different company sizes.

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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Common data issues product managers run into and how they can be resolved.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Is there a pattern underlying how technologies hook us?

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?

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Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

There's a lot of innovation advice out there, but very few companies are recognized for their innovation. Despite the importance of new product development, more than half of all product launches and innovations fail. Innovation advice will not work if your company's culture does not encourage it.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. In this interactive session, Hannah and Rebecca will share their experience of building product roadmaps that align with company goals while also ensuring that customers are truly heard.