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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. 2 Roadmap Goals are Features in Disguise.

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Ask Teresa: My Leaders Still Want Roadmaps with Timelines—What Should I Do?

Product Talk

But sometimes companies take this too far. This can create tension between product teams and your company leadership or stakeholders —some argue that they can’t coordinate work with the rest of the company without these dates. Question: How do you respond to requests for date-based roadmaps?

Roadmap 309
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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. We secured a company saving investment. The roadmap provided no answer.

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Revive Your Product Roadmap

Alchemer Mobile

Digital transformation is back to most companies’ top investment channels, remote product management is the future of work, and there is more marketplace need for product managers than ever before—hooray? And your product roadmap is likely bearing the load. Then Revive Your Product Roadmap is the next thing you should read.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.

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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners.

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Beyond the Book: Navigating the Real-World Challenges of Managing a Product Roadmap

The Product Coalition

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

Roadmap 116
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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

In this interactive session, Hannah and Rebecca will share their experience of building product roadmaps that align with company goals while also ensuring that customers are truly heard. You will come away having learned: A framework to follow which will help you evaluate and improve your Product Roadmap.

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation. As a result, companies end up falling into a “Build, Ship, Build, Ship” culture that doesn’t consciously solve their customer’s pain points. What an effective roadmap is and is not.

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Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company.

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Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business objectives?

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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. How to Manage your product roadmap.

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Untangle the Complexity of Your Digital Transformation With Roadmapping: Confidence and Clarity for the Journey Ahead

Digitalisation is one of the biggest issues faced by companies worldwide and across all industries. Learn about the ‘five steps for digital transformation’ framework and how roadmapping, in particular the S- and T- Plan methods, can drive and support all types of product and technology planning.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.