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Why Every Company Needs Usability Testing

TryMyUI

Usability tests are a great way to gain knowledge about your customers and clients, which helps marketing teams make higher targeted copy for ads and SEO blogging. The post Why Every Company Needs Usability Testing appeared first on TryMyUI Blog.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

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Selecting a Software Development Company in 2024

TechEmpower - Product Management

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Pitting API Testing Against UI Testing

The Product Coalition

What is API testing? Before we get to the problem of identifying which of the two, API testing and UI testing, is easier or more difficult, we need to begin by defining them. If you’re a system tester, API testing brings your team a new way of testing the functionality of software which may be difficult to assess using the UI.

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Using Continuous Customer Testing for Pandemic-Proof Product Success

Speaker: Luke Freiler, CEO and co-founder of Centercode

COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.

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4 Beta Testing Examples from Well-known Companies

Centercode

Discover how world-renowned companies like Nike, Coca-Cola, and Apple use beta testing to refine their products and better understand their target audience. Explore four real-world beta testing examples showcasing the power of beta testing to drive innovation and improve the user experience.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

Userpilot

Use A/B testing to determine what improvements to make to enhance the overall trial experience. If you want a no-code experience in collecting user data, launching A/B tests, and getting detailed product analysis, book a demo and see how Userpilot can help. Why is conversion rate optimization (CRO) important for SaaS?

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Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. What's more, they can achieve all this while staying aligned to company goals. Putting solutions to the test, analyzing the results, and creating new features.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? But as they say, you wouldn't put a round peg in a square hole.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization. An interactive guide filled with the tools to turn your data into a competitive advantage.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.