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The Value of Product Feature Comparisons

Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. They only tell you HOW a competitive product works. ” Solution providers typically answer with product capabilities but never answer the real question. Your question * Name *.

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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

Are you sure the competitors don’t copy after each other and build the product capabilities their target customer needs? I’m not saying the feature comparison isn’t useful. Did you also consider your indirect competition (which may happen to be even more powerful than the direct one)? Mythbusters: Competitive analysis ?

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Five Search Engine Optimization (SEO) Tools for Product Managers

The Product Coalition

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. ahrefs I absolutely love ahrefs.

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Defeating the Analysis Paralysis of Building vs. Buying

Speaker: Robert Webber, VP Product Flow Optimization at Construx

Many development organizations are pushed into outsourcing by executives tantalized by hourly rate comparisons. Product managers need to consider all alternatives when they decide to build their product. Attendees will learn how to: Determine the true cost of production. Avoid outsourcing pitfalls.

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What is Mobile Product Management?

Alchemer Mobile

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. What are mobile product management responsibilities?

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. I think that was a bit of an overstatement. In general, the cost, complexity, and uncertainty made it not worthwhile to do.