Conference Inbound Naming Positioning 
Intercom, Inc.
OCTOBER 13, 2020
Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Support teams get a lot of repeated inbound questions, which get tedious to answer. What was the cost of a false positive going to be? Case study: Resolution Bot.
Userpilot
JULY 29, 2024
Userpilot organizes the annual “Product Drive” conference. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. Userpilot markets new features to existing users with in-app messages. Loom’s upgrade prompt.
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Intercom, Inc.
DECEMBER 12, 2018
One-on-one meetings and conference calls are Zoom’s bread and butter, but it’s also a damn fine tool for hosting webinars that can drive people to your website. In fact, it feels pretty old school compared to some of the names of this list. Like Marketo, HubSpot is now a household name (if your house is full of marketers).
Intercom, Inc.
MAY 10, 2018
Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.
Intercom, Inc.
NOVEMBER 7, 2019
At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. Nico: Of course.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca.
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