Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns. The sales funnel is a pretty standard business concept these days.

Technical Review 78

Technical Review Product Management Product Manager User Testing 78

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Fantastic archive of 500 Startups’ WMD 500 growth conference videos: [link]. Startup Growth Engines is a collection of blog posts from growthhackers.com.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. Instead, decisions are done by executives or a different function like sales and marketing. Thanks to Impact Conference 2018, Budapest, Hungary for letting me present my principles on Product Management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Inbound hiring is when the candidate comes to you. Upcoming Events.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. A million things going on outbound-driven, rapidly changing. Support is typically cost, CSM should be part of growth and should be looked at the same just as sales and marketing are.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Intercom, Inc.

MAY 31, 2018

blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. is putting out a ton of content, and you’re speaking at a lot of conferences. We tackle a bunch of SaaS and business topics, usually from marketing, sales, and financial perspectives.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JANUARY 16, 2019

It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly. And it shows.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52