Userpilot

JULY 31, 2023

Glassdoor sets out that the average salary for a product marketing manager is just over $127k. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Examples include: Product Drive.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Best product marketing conferences and events.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. My colleagues and I will cover topics like personas, thought leadership, roadmaps and product launch. Upcoming Events: Spring 2016. The events season is upon us! Register for one or register for them all !

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. My colleagues and I will cover topics like personas, thought leadership, roadmaps and product launch. Upcoming Events: Spring 2016. The events season is upon us! Register for one or register for them all !

Research Software 60

Research Software Data Visualization Events User Testing 60

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Are people using your product?

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

Framework 172

Framework Weak Development Team Customer Experience User Testing 172

Lenny Rachitsky

MARCH 21, 2024

Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. Highlight angles that will resonate with their audience, like your founder story or the product’s user journey. Some reporters may be interested in your potential to disrupt incumbents.

Reporting Tools 91

Reporting Tools B2B Customer Experience Startups 91

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. and at conferences across the US and Europe. Troubleshooting a poor product launch.

Customer Experience 123

Customer Experience Product Research User Testing Entertainment 123

Business of Software Conference

MARCH 14, 2023

Sally Foote A senior executive with over 20 years of digital experience, specialising in innovation in the product space. Sally has been part of the team behind digital product launches at the Guardian, Times, Sunday Times paywall, BT Sport, Photobox, GoCompare and and is currently the Managing Directer UK for carwow.

Customer Experience 40

Customer Experience Vision Product launches Presentation 40

Business of Software Conference

MARCH 7, 2022

We produce exceptional conferences & content that will help you build better products & companies. Gail Goodman: The Long Slow SaaS Ramp of Death. Brilliant on finding the magic formula for growth and much more. Learn how great SaaS & software companies are run. Unsubscribe any time.

Data Visualization 75

Data Visualization Product launches Blog Events 75

Business of Software Conference

FEBRUARY 3, 2020

And we should be mapping out software pricing strategy before we start development, not the day before product launch. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Register now. Upcoming Events. BoS Europe 2020 BoS USA 2020. Unsubscribe anytime.

Events 75

Events Product launches Strategy Development 75

ProductPlan

JANUARY 5, 2023

While your product roadmap doesn’t need release dates on it, the upcoming year’s calendar should get surfaced during this process. Note any major key events, such as board meetings, major industry events where the company is speaking and exhibiting, and your own company’s user conferences or meetups if applicable.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Andrew Chen

FEBRUARY 6, 2024

The first set of users Even once you have a basic theory for how your product will naturally distribute itself, you’ll still need to identify the first generation of users to help iron out all the issues, and give you feedback on whether your hypotheses were correct. These days you see more effort on getting influencers involved early.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Roy Madden

JANUARY 29, 2021

You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience. You have experience leading product launches, from crafting messaging to managing the launch tactics.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

APRIL 28, 2019

The end of April and beginning of May is a busy time for me — here’s where you can catch me live and in person… Monday, April 29: Twin Cities Product Conf. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 74

Events Product Research Product Management Product Manager 74

Mind the Product

MARCH 24, 2021

As #mtpcon #mtpcon Digital APAC (14-15 April) draws near, we’ve taken a tour of our video archive to revisit some awesome product talks from the region. From #mtpcon talks on remote discovery and design thinking to ProductTank talks on imposter syndrome and SaaS product launches.

Product Research 172

Product Research Product launches Product Management Product Manager 172

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketers are expected to clearly communicate, whether through writing copy for the marketing website or blog posts for product launches. Within some organizations, product marketing managers are also expected to give press interviews or present at conferences. Anything else I can do?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Good Product Manager

APRIL 28, 2019

The end of April and beginning of May is a busy time for me — here’s where you can catch me live and in person… Monday, April 29: Twin Cities Product Conf. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 60

Events Product Research Product Management Product Manager 60

Andrew Chen

SEPTEMBER 14, 2023

I’ve been investing in the sector for the past few years, and although there are plenty of companies, and some big conferences (like the Game Developers Conference), there isn’t really a place focused on founders and new startups. A lot of it is for very large game developers.

Startups 72

Startups Education Events Demo 72

Mironov Consulting

MARCH 5, 2019

What: Business of Software Conference. And we should be mapping out pricing strategy before we start development, not the day before product launch. Talk: “Software Pricing Demystified” When: 11-12 April 2019. Where: Churchill College, University of Cambridge, UK. Registration.

Product launches 50

Product launches Strategy Development Events 50

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Business of Software Conference

JUNE 21, 2019

Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. “Both products and markets change over time. Unsubscribe anytime.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Centercode

JULY 21, 2020

Nowhere is this more obvious than events like the Delta Conference. This year, the conference hosted more than 20 virtual sessions for over 400 members of the Customer Validation industry. Didn’t make it to this year’s conference? We’re passionate about the success of your next product launch.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

Mind the Product

FEBRUARY 21, 2017

His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. Making Ideas Work in a Complex World. Marco is a German entrepreneur with a passion for making ideas work. The Workshops.

Research Software 126

Research Software Feedback Software Product Research User Testing 126

Mind the Product

SEPTEMBER 3, 2019

Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

Product Research 113

Product Research Customer Experience Entertainment User Testing 113

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. Not only will this lead to more productive virtual coffees, Slack chats, conference calls, etc., but it also exhibits great humility on your part toward your colleagues.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Mixpanel

DECEMBER 7, 2021

Sometimes, the business-case proof you need can be found from just a few customers, whether through conducting small UX studies and focus groups, reading colorful customer support tickets, or by actively dog-fooding and testing nightly-builds of your pre-released product. Mo is a former product manager turned data nerd.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Product Research 105

Brian Balfour

JANUARY 24, 2019

Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. The key quote is: “ It is critical to design a process that allows you to launch vastly different product experiences within specific communities so your product can reach critical mass.”

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Mind the Product

JUNE 10, 2019

Lantern became useful in just about every editorial conference at the FT: it detailed who the users were, their location in the world, what devices were they on, and so on. Claire outlines the key milestones of the Lantern journey by detailing aspects of the product development approach.

Customer Experience 113

Customer Experience Data Visualization Development User Testing 113

Business of Software Conference

JANUARY 9, 2017

Generally regarded as one of the best product launch demos of all time, Steve Jobs launches the iPhone just ten years ago today. Business of Software runs conferences for people that build great software businesses and products. It was not released until June that year. It was the only iPhone I ever owned.

Demo 40

Demo Product launches Events Blog 40

Pragmatic Marketing

OCTOBER 11, 2019

So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. It's a blast.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. It's a blast.

Product launches 70

Product launches Research Software User Testing Product Research 70

ProductPlan

MAY 16, 2019

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. On the whole, I thought the conference was great. What would the attendance be like?

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. Marketing strategy rolls out of this fundamental product metric. Marketing can take the pressure off of product launch timelines.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Oren Steinberg

DECEMBER 9, 2018

I’ve seen before how the promise of a killer-feature postponed product launches. So we committed the company to showcase this new product at the leading conference 3 months out. Obviously our first writing on the wall was: to have a product ready for live users by the conference. Now we had no choice….

Product Management 40

Product Management Product Manager Management Management 40

Mind the Product

MAY 10, 2017

One big benefit of breaking out the individual revenue drivers for your product this way is that it shows you how to set goals throughout the sales and marketing funnel. Setting clear marketing goals helps the responsible teams to prioritize spend and think in concrete terms about ROI.

User Testing 192

User Testing Customer Feedback Data Visualization Feedback Software 192