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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

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Why UX Design Strategy is Crucial for Business Success

UX Planet

Foundational Principles People-focused Approach : Develop your strategy by prioritizing the individuals who will use your product. Clearly Defined Targets : Establish what success means for your productwhether its acquiring more users, enhancing satisfaction, or boosting engagement.

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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Revamping how we do NPS surveys. Defining which customers to survey. What is Net Promoter Score?

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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

It’s little wonder that the CMO Council reports that only 14% of marketers say that customer centricity is a hallmark of the companies they work for and fewer still – just 11% – believe their customers would agree with that characterization. Leela Srinivasan , CMO at Survey Monkey, is on a mission to change this.

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NPS Survey Template: Best Practices and Examples

Userpilot

Looking for the best NPS survey template to personalize? Creating an NPS survey can be hard sometimes, but using a template simplifies the entire survey process. It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. What is product NPS? Keep reading!

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Five Ways to Track Customer Sentiment

Alchemer Mobile

In short, tracking customer sentiment helps you understand three major metrics that can impact your current and upcoming campaigns: Overall customer satisfaction : How happy are your customers with the quality of your product? Engagement intent : How likely are customers to engage again in a day/week/month/a year?

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. Choose the appropriate research method.