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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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The key to making product analytics work in enterprise-level organisations

Mixpanel

In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. In enterprise-level organisations, the usual structure has determined that any analytics-related topic belongs to the marketing team or the analytics team. But why is that?

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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Enterprise customers are sophisticated and (mostly) know how to listen to vendors.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address. or doing nothing, is usually the main competitor faced by enterprise sales-people.). Managing the first sales meeting. Only now is it time to demo!

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. It is an expert in building payments.

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UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Userpilot

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Although review sites and word-of-mouth can help you narrow down your choices, they can fail to help you make the right decision. The platform allows you to build product tours and walkthroughs without any coding.

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The Rise & Fall Of Enterprise Software | Bill Janeway, Warburg Pincus | BoS Europe 2018

Business of Software Conference

There are few people as qualified to talk about the landscape of software investment as Bill Janeway. On joining Venture Capital firm Warburg Pincus in 1988 he built their IT Investment practice, which focussed heavily on Enterprise Software. The Rise And Fall Of Enterprise Software”. Upcoming Events. Transcript.