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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). The challenge to the product managers is to translate these into a more functional plan for our engineering team. Second Attempt.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

It’s too bad I didn’t have first principles to draw on at the time. Identify Base Principles —  What are the fundamental truths of product development? Build from the Ground Up —  Using these principles, construct your roadmap. It’s always better when at least you can pretend it’s not your fault. Trust, outcomes, value?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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Why UX Design Strategy is Crucial for Business Success

UX Planet

There may be times when you question yourself, or someone on your team wonders, Why are we doing it this way? However, having a good approach provides you with confidence and solutions. Foundational Principles People-focused Approach : Develop your strategy by prioritizing the individuals who will use your product.

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The Differences, Pros and Cons Between Waterfall and Agile Methodologies

The Product Coalition

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

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How to be a Great Product Leader

Sachin Rekhi

One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. Doing this right means a lot more than simply supporting your team. a product leader.