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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. But, after doing that, a well-defined and accepted product persona will benefit your your team, your product and marketing strategy for a long time. The Process.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Conducting market research is also essential.

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TEI 280: Learn how product managers should set product price – with Ben Malakoff

Product Innovation Educators

Identify the market size and trajectory. Faucet sales are significantly impacted by new home construction and remodeling, so if few homes are built, faucet sales may decrease. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. 6:39] Market Research.

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Reporters and Educators?—?Not Pundits and Commentators

The Product Coalition

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. Emphasis on constructive perspectives and opinions.

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3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

Create a template of each framework and fill it out based on real market research. Setup a recurring calendar event to set aside time to research competitors and update your frameworks on a regular cadence. Resource Tip: What is Market Research and Competitive Analysis? Pricing is hard and don’t we know it!

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Writing An Effective Six-Pager Product Document

The Product Coalition

I try to gather market research to verify and make a story for the “Why”. While I tap away to capture the “What” that’s usually when some framework or constructs begin to emerge. Constructs Constructs are one abstraction level above UX. Constructs Constructs are one abstraction level above UX.

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SVPMA July Meeting – Steven Haines

The Product Bistro

Prior to the exercise, Steve talked about the whole product lifecycle, and what product management often gets too focused on (the “development” piece) and the parts that are often neglected, or downplayed (the up front market research and validation, and the post launch promotion and marketing).