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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares insights from his research studying companies that consistently launch successful products. James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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So, your boss’s boss walks into your office and changes your roadmap…

The Product Guy

You spend months in discovery carefully understanding the customer, the business needs, the software requirements and how to execute it all. Once you discover what the root problem is, you lead a team to making the solution a reality. We knew from the start a better solution to our collapsing software would be a huge undertaking.

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Product Managers Misunderstood: We Don’t ‘Rule’ Silicon Valley—We Navigate Its Complexities

The Product Guy

A PM who creates unnecessary friction or fails to collaborate constructively isn’t fulfilling their responsibilities and shouldn’t remain in the role—just as with any other position. By defining priorities rooted in market research, user insights, and business goals, PMs ensure that development efforts deliver meaningful impact.

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Web or app Development – Which is Better?

Mind the Product

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.