article thumbnail

Unlocking Growth Through UX Research

UX Planet

Establishing a UX Research Program forGrowth A successful implementation of UX Research in the growth funnel requires: a) Team Alignment: Building bridges between product, marketing, data, and design teams to ensure research insights are shared and applied holistically.

article thumbnail

How aligning product and marketing teams improves customer experience

Mind the Product

If your customers’ experience through your business’ Loyalty Loop is to be seamless, it helps if everyone involved in constructing and managing that experience understands the full context of their work. Everyone has a say in the whole customer journey. What do I mean by this?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips for Becoming a Head of Product

Roman Pichler

It means that you’ll have to deal with people issues on a regular basis, help and support the individuals who are on your team, constructively address problems and offer advice. Feedback: You are able to offer constructive feedback so that the other person can receive it and benefit from it.

article thumbnail

Five Product Owner Myths Busted

Roman Pichler

This includes showing the dev team how agile processes can be applied and suggesting specific techniques, facilitating meetings, and teaching people how to constructively deal with conflicts. But as the product owner, you should focus on the product , not the team and the process.

article thumbnail

TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy

Product Innovation Educators

In the process, we discuss what a portfolio is, how portfolios can be created and managed, and how to construct a roadmap for a portfolio. I’ll start with a friend who was considering moving from her marketing role in a non-profit organization to a larger product role in a for-profit organization.

Roadmap 238
article thumbnail

501: How product managers can build people-first cultures – with Gary Harpst

Product Innovation Educators

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

article thumbnail

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.