280 Group
MARCH 31, 2022
For this featured interview from our Consultant Interviews Series we have Todd Blaquiere, who shares with us his? I owned a start-up and after that, I transitioned into Marketing. I was Director of Marketing for a couple of companies. . So, this was my first interaction with the software development process. .
280 Group
OCTOBER 4, 2023
For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. My first job was as a strategy consultant at Bain & Company. Later, I started my own company producing children’s animation films for speech and language development.
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280 Group
AUGUST 30, 2022
Having started my career as a beer marketer, I needed some way to redeem myself! . But many didn’t actually know what they wanted to say to the market. So, we had to start with Product Marketing 101: Know your message! Where is the adjacent market we might forge into to capitalize on a huge opportunity?
280 Group
OCTOBER 29, 2022
According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Consulting customers throughout the product development process enables businesses to focus on the features that matter. Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day.
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.
280 Group
APRIL 1, 2020
and worked in a consulting organization. Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. I’ve always been the ‘save the world’ kind of gal, so, out of college I went to Washington D.C.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. In this session, you will learn: The critical areas during the product design and development process when you need to reach out to customers.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Join Johanna Rothman, author and consultant, to consider these options for your products and organizations: How to use the idea of working to create change rather than manage change in planning. Use Product Management Today’s webinars to earn professional development hours!
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