Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

User Testing 147

User Testing Product Marketing Marketing Product Research 147

Johanna Rothman

MARCH 13, 2024

Agile coaches and Scrum Masters are staff positions, not “line” jobs. Marketing and word of mouth help with that Acquisition.) All the costs: marketing costs to acquire customers, onboarding costs to activate customers, and product development costs for the product itself. You might not like these ideas.

Onboarding KPIs 75

Onboarding KPIs Agile Consulting Management 75

Product Innovation Educators

JANUARY 3, 2022

How product managers can use the Modified Agile for Hardware Development Framework. Many teams have tried adopting Scrum for developing hardware products, not always successfully. Dorian has a deep background in product development, starting in engineering and then moving to business leadership roles.? Timeboxed learning cycles.

Agile 112

Agile Development Feedback Software User Testing 112

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. What motivated you to join Amplitude?

Reporting Tools 52

Reporting Tools Technical Review Development Team Review Consulting 52

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. In product development, line jobs contribute to the products themselves, which means they contribute to revenue. Or, one Scrum Master from another.

User Testing 100

User Testing Agile Banking Consulting 100

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

The Product Coalition

MAY 6, 2020

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. why cross-platform app development? It is an established boutique design and software development house based in Warsaw, Poland.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Bain Public

MARCH 14, 2020

As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. George plays an enthusiastic role in the maintenance and development of the roadmap output for Bain Public’s customers.

Consulting 52

Consulting User Testing Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. 7 Tips for Positioning Greater Strategic Value & Differentiation.

Magazine 130

Magazine B2B Product Management Product Manager 130

Mind the Product

MAY 9, 2017

Jenine Lurie is Founder and Lead Strategist at Disruptive Experience, a New York based design consultancy that applies unique user-centered design strategies to create intuitive and delightful experiences that connect people to products. Prioritizing Features is Smart Product Development . Device Ecosystems.

User Testing 106

User Testing Development Customer Experience Product Research 106

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Product Managers, Designers & Developers/Engineers. Marketing & Sales Enablement.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

Weak Development Team 101

Weak Development Team Development Product Research Technical Review 101

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

The Accidental Product Manager

NOVEMBER 9, 2020

What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. However, new competitors are now showing up and the Botox product managers are going to have to review their product development definition and take action if they want to remain successful.

Marketing 89

Marketing Product Management Product Manager User Testing 89

Modus Create

SEPTEMBER 19, 2023

Ingo says: “Mike’s leadership and track record make him the perfect addition to our leadership team as we continue to expand our digital capabilities and position ourselves as an elite partner to businesses undergoing digital transformation.”

Reporting Tools 106

Reporting Tools Leadership Enterprise Consulting 106

The Product Coalition

NOVEMBER 23, 2021

For me, this great entrepreneurial adventure was an exposure to ‘yes if’ consulting as a more useful format than ‘no because’ … ‘Yes if’ was the language of an enabler, pointing to what needed to be done to make the possible plausible. You don’t currently share videos on the site, so is a development project needed to put them somewhere?” “Who

Customer Experience 174

Customer Experience Positioning Banking Reference 174

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. How would you position your business? Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? But how does this happen?

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

FEBRUARY 5, 2021

His topic of choice was how to make the existing technology for detecting solids within a fluid provide the same (or better) results at a lower production cost than the market offerings at the time. He asked his program supervisor to let him spend the remainder of the program designing and developing this platform.

Research Software 158

Research Software Analytic Tools Product Management Product Manager 158

Actuation Consulting

JUNE 24, 2019

Your product launch strategy delineates the approach you plan to take in getting your product to market. However, what you initially plan must evolve as a more details emerge in the later stages of product development. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Strategy 56

Strategy Development Product launches Advertising 56

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. He’s now a consultant, speaker and writer. Part of the role of a product manager is to discover and help build products that have a high market impact. Steps, that develop the ideas and test them.

Framework 173

Framework Weak Development Team Customer Experience User Testing 173

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

MARCH 8, 2024

The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. Digital transformation helps businesses automate processes, improve efficiency, and innovate faster, allowing them to outmaneuver competitors and capture market share.

Enterprise 136

Enterprise Research Software Feedback Software Strategy 136

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust. have negative results.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

The Product Guy

DECEMBER 15, 2019

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. .” Drew Falkman.

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. What’s the right format for a PMM cover letter?

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Atlassian

FEBRUARY 18, 2022

Example from finance team member working cross functionally: “I’ve learned a lot about marketing a product — about how and why we make decisions.”. They found that consultative and supportive leadership styles promote psychological safety, while an authoritative style has the opposite effect. Behavior #4: experimenting.

Weak Development Team 132

Weak Development Team Leadership Consulting Reporting Tools 132

The Accidental Product Manager

FEBRUARY 5, 2024

Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. Product managers at a number of new firms are trying to determine what products and services they want to develop. The market potential of meeting the needs of older customers is huge.

User Testing 104

User Testing Customer Experience Product Management Product Manager 104