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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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Featured Product Management Consultant: Ryan Cantwell

280 Group

On this month’s featured interview from our Consultant Interviews Series , we have Ryan Cantwell candidly talking about the path that lead him to start a Product Management career and the importance of including role clarity in Product organizations. The Product Manager will begin to have a greater positive impact on the organization.

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How to Hire an Engineering Consultant

The Product Coalition

In today’s competitive business environment, technology is increasingly shaping the strategies that companies develop to try to outdo their competition. One of the main examples of this are the customized software applications that companies are rushing to develop to allow them to better connect with their users. Let’s dive right in.

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Featured Product Management Consultant: Bill Haines

280 Group

Then, as products and promotional efforts became more digital, I and some partners started a small software development firm and produced some good information products for consumer and professional markets. We went cash-flow positive 6 months later. So, we had to start with Product Marketing 101: Know your message!

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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The 12 Days of Product Management: A Festive Journey for Product Managers

280 Group

No stress, no strain, just a positive and collaborative environment where estimations are a breeze. Progress in development, a sight to behold , as the team celebrates, stories retold. With keyboards clicking and clacking with screens so bright, the development team works, a holiday delight. Six in total, most efficiently.