Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
Consultants do this all the time when they sell workshops. Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. Often, senior management is the Buyer.
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