article thumbnail

Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

Consultants do this all the time when they sell workshops. Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. Often, senior management is the Buyer.

article thumbnail

Using ChatGPT to Perform Competitive Analysis

280 Group

To mitigate the threat of substitute products, challenger banks must offer unique and differentiated products and services that cannot be easily replicated by other financial institutions. In that role, he leads and manages the Client Services team that delivers training, optimization services, and consulting to its enterprise customers.

ChatGPT 348
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons Why Products Fail

280 Group

Competition : Closing of feature gaps, increased market share, creating differentiation. Proper positioning and messaging are a must to provide understanding of product benefits and competitive differentiation. Principal Consultant and Trainer of 280 Group. Rick Bess is a Principal Consultant and Trainer with 280 Group.

article thumbnail

In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

After coming to a conclusion about what a product will be and how it will answer a market need, the Product Manager works closely with the Product Development team to determine what features will not only make the product differentiated and marketable, but are feasible to develop. Evolving Along with You. McElroy would be proud!

article thumbnail

Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant. View the live stream….

article thumbnail

Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

So I did what every well-trained consultant knows to do — I asked a question. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. More than anything, I wanted to maintain the team’s motivation.

article thumbnail

Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. So a first pass at value engineering – doubling down on our core tech and market differentiation – might look like this: Logistics Apps HR Apps Agile Apps Security Apps CRM Apps We’re in the Logistics software business build?