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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I was a pre-sales solution consultant in my first software job.

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Using ChatGPT to Perform Competitive Analysis

280 Group

If customers are dissatisfied with the services provided by a challenger bank, they can easily switch to another bank that better meets their needs. To mitigate the threat of substitute products, challenger banks must offer unique and differentiated products and services that cannot be easily replicated by other financial institutions.

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“On the Box Thinking” to Build a Better MVP

280 Group

You may find that the technology person is focused on getting specifications on the box, while the marketing person drives toward the value proposition, and the salesperson comes up with points of competitive differentiation. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? MVP Meets MVP.

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The Power of the Product Lifecycle: A Look at the 4 Key Stages of the PLC

280 Group

You’re ramping up production and looking for ways to ensure you can meet growing demand. As a Product Manager, you should continue to watch the market and analyze competitive offerings, then look for ways to differentiate your product from the others. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

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How to Create Personas for Your Next Product — and Why It Matters

280 Group

Brad is a software engineer who is constantly under pressure to meet tight deadlines. How can our product meet her specific needs? This information paves the way for innovative thinking that can further differentiate your product and make it even more marketable to your target audience. What is her background? VIEW THE COURSE.

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Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

280 Group

and worked in a consulting organization. Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What is our differentiation and how can we address the problem? Meet customer needs.

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In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

After coming to a conclusion about what a product will be and how it will answer a market need, the Product Manager works closely with the Product Development team to determine what features will not only make the product differentiated and marketable, but are feasible to develop. GET STARTED. Starting at. GET STARTED. McElroy would be proud!