Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

Product launches 111

Product launches Strategy User Testing Product Research 111

280 Group

SEPTEMBER 17, 2019

Study your competitors and analyze their marketing and product strategies. I would highly encourage you to find opportunities to volunteer as a way to differentiate yourself to employers. You need to learn to speak with the authority of the position that you want next. Volunteer. Be the Kind of Employee You Want to Manage.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The roles collaborate around product strategy plus the positioning and messaging of the product that defines its reason for being and set it apart from competitive or substitute offerings. Ken Kranseler is a Principal Consultant and Trainer at 280 Group.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

280 Group

NOVEMBER 11, 2019

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below. Strategy #1 Evangelize Your Role.

Strategy 136

Strategy Product Management Product Manager Webinar 136

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? B2B Product Manager November 2020 Issue. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

Differentiation 120

Differentiation Books Strategy Product Strategy 120

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Innovation Educators

JULY 19, 2021

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack.

Product Research 105

Product Research Research Software Product Management Product Manager 105

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. How and who should take care of the pricing strategy? “To Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Request a consultation to see how Proficientz can help you deliver better results with less effort. A sales demo makeover…from tactical “day in the life of” demos to value storytelling that energizes executive buyers as much as it does users.

Magazine 130

Magazine B2B Product Management Product Manager 130

280 Group

JULY 8, 2019

Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Some issues your team may face if their product manager is weak in conducting Competitive Analysis: Lack of great marketing collateral that highlights your product positioning. End of Life.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

UX Studio: Product Management

OCTOBER 2, 2023

Schedule a free consultation with us and let’s discuss your current goals.​​ These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

OCTOBER 31, 2022

They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. These can be people in accounting or management positions who are unlikely to decide in favor of your product. Optimize your marketing strategies.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

280 Group

MARCH 14, 2023

I was positioned and integrated across the end-to-end product life cycle and seeing the products through to public availability. The beauty of Product Management is that you are uniquely positioned at the center as the “receiver” of various inputs and experiences. That is not what I would include in the “designer” category at all!

Product Management 156

Product Management Product Manager Customer Experience User Testing 156

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. Product Tranquility , a consulting firm based in Austin, Texas. 2:05] What is product strategy? Dan is the founder of ?

User Testing 62

User Testing Marketing Research Software Product Research 62

Amplitude

MARCH 21, 2019

Slalom is a modern consulting firm focused on technology, strategy and business transformation. SK: We have a really broad mix of deep capabilities – everything from business strategy and operations to software engineering – to bring the product to life for our customers. DR: We are a one-stop-shop that can handle all of it.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Mind the Product

MAY 9, 2017

Jenine Lurie is Founder and Lead Strategist at Disruptive Experience, a New York based design consultancy that applies unique user-centered design strategies to create intuitive and delightful experiences that connect people to products. The Power of Branding and User Interviews. Listen to Stakeholders’ Concerns.

User Testing 103

User Testing Development Customer Experience Product Research 103

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

ProductPlan

FEBRUARY 18, 2020

Product strategy has now become the primary focus of the job. Product strategy is a high-level plan for the product. Once defined, the product strategy should drive every downstream decision. Once defined, the product strategy should drive every downstream decision. It ties overall business objectives to the product.

Customer Experience 59

Customer Experience Product Research Customer Satisfaction Reporting Tools 59

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Guy

SEPTEMBER 27, 2016

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Gainsight

APRIL 18, 2022

Ian believes that his journey of understanding rapid growth and change evolution comes from a deep background working as a consultant and within various companies like Sybase and Red Hat. Rephrasing facts positively allows you to use data while partnering it with a narrative that you can control. . Selling the Dream Internally.

Data Visualization 52

Data Visualization Technical Advisors Analytic Tools Customer Experience 52

Gainsight

JUNE 11, 2021

Major Takeaways: You can’t help others if you’re not in a position to help yourself. ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership. You must ensure that the differentiation is clear.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. As a product manager, it is extremely important to put this approach into action.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Actuation Consulting

MARCH 28, 2018

Can you differentiate your product from others out there? For instance, if an idea does not strategically align with your company’s strategy or objectives, it must be dropped from further consideration. This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas.

Construction 40

Construction Differentiation Consulting Customer Experience 40

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. They’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

OCTOBER 3, 2019

Val has experience in a number of different sectors, having started out as a stage manager for operas before moving onto life as a virtual assistant and eventually setting up her own consultancy firm, Fix My Churn. One did consulting, one had a T-shirt company, one had an imported goods company. Onboarding is really that early phase.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

280 Group

JULY 16, 2018

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. They stem from your Positioning. So, if you haven’t developed your core positioning statement, do that first. Relevant, Differentiated, Credible. Want to hear more? About the Author.

B2B 45

B2B Marketing Reporting Tools Product Research 45

The Product Guy

JANUARY 5, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108