Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.
280 Group
JANUARY 18, 2022
This upcoming webinar will provide you with the critical skills needed over the progression of years of experience and over the progression of titles, based on the insights and findings of the second edition of the Product Management Skills Benchmark Report from the 280 Group. Training as a Differentiator. Training is a differentiator.
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Mind the Product
DECEMBER 26, 2019
Having access to a number of Chief Security Offers due to the consulting work they did, Richard and his team conducted user research to find out how much companies truly cared about security and what they would be willing to spend on it. Creating a Category at Assurent. Consumer Security at PasswordBox.
Mind the Product
JANUARY 16, 2020
A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. We spoke to two product managers to find out how they moved from marketing to product.
PMLesson's Ace the PM Interview
APRIL 6, 2020
While not required, an MBA does provide an advantage for breaking into product marketing since business schools help develop strategic thinking and marketing fundamentals. Big tech companies, who look for more differentiated candidates, are especially likely to prefer MBA candidates for PMM roles.
Sequent Learning
SEPTEMBER 28, 2018
These teams are formed to optimize the product’s market position and financial return over its life cycle and their performance should be consistent with division and corporate strategies. Projects are the vehicles used to deliver the executable units of the product strategy. Implementing The Strategy: Project Management.
Mind the Product
APRIL 27, 2017
It’s a change in approach that’s driven by demands for more agility and greater velocity from the time a problem is identified to the time that a product is released. . As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements.
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