The Product Coalition

SEPTEMBER 23, 2022

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

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Analytic Tools Feedback Software Data Visualization Marketing 132

Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Consulting Research Software Reporting Tools User Testing 86

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

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ChatGPT Research Software Banking Product Research 348

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

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Reporting Tools Systems Review Enterprise Technical Review 109

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. I was excited to see the wide array of enterprise-class customers like IBM, Intuit, and many more of the world’s best-known brands. What motivated you to join Amplitude?

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Reporting Tools Technical Review Development Team Review Consulting 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Research Software Marketing Technical Advisors Customer Experience 98

280 Group

FEBRUARY 23, 2021

Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Development : Cost, time to market, reduce technical debt, increase stability, reduce bugs. Buyer adoption : Units sold, repeat customers, adoption within target market segments. 2: Picked the Wrong Market.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

280 Group

OCTOBER 3, 2021

Explain to them the benefits of being able to more rapidly react to customer needs and market shifts, ultimately improving the product’s ability to drive sustainable business growth. Jake leads and manages the Client Services team that delivers training, optimization services, and consulting to its enterprise customers.

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Webinar Agile Roadmap Customer Experience 400

Mind the Product

JANUARY 3, 2018

He’s now a product consultant who works with a range of companies: “I plug into companies that have delivery teams, and I advise the teams on what they should do and in what order.”. Joe’s role as a product consultant means he needs to do his homework thoroughly before he even walks into a client’s office. No Magic Bullets.

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Consulting User Testing Product Research Research Software 0

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! He has been an entrepreneur, employee and consultant, including as a Principal at ThoughtWorks.

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Research Software Enterprise User Testing Workshop 83

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

280 Group

MAY 31, 2022

Todd Blaquiere is Principal Consultant and Trainer at 280 Group. Todd has deep experience in creating product and marketing strategies for companies ranging from start-up to enterprise. He is adept at building motivated teams, finding simple solutions to complex market problems, and delivering on winning strategies.

Data Visualization 317

Data Visualization Customer Experience Feedback Software Customer Feedback 317

280 Group

FEBRUARY 9, 2022

But bringing a new product to market involves all departments within an organization. In this blog post, we’ll examine the seven phases of the p roduct process and how you can leverage them to make better decisions about marketing and channel strategy, product pricing, and the product portfolio mix. . Phase 2: Plan .

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Document Development Team Review Software Review Systems Review 291

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales   Aggregate outcomes.  Total

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Reporting Tools Software Review Technical Review Weak Development Team 133

280 Group

AUGUST 23, 2021

Very large enterprises: where there’s department and organizational partitions abound, and the company is early in its transition to Agile. David is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. 280 Group is the world’s leading Product Management training and consulting firm.

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

280 Group

NOVEMBER 1, 2022

They are on a constant OKR trajectory, looking at ways to capture even more market share. Todd Blaquiere is a Principal Consultant and Trainer at 280 Group. Todd has deep experience in creating product and marketing strategies for companies ranging from start-up to enterprise. GET COURSE DETAILS. About the Author.

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Weak Development Team Data Visualization Vision Consulting 156

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Naming User Testing Feedback Software Weak Development Team 138

Mironov Consulting

MARCH 5, 2019

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Companies building enterprise tech products are different from companies building mass consumer tech. Host: PMC , the Pacific Northwest Product Management Community.

Enterprise 58

Enterprise Naming Marketing Product Management 58

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Modus Create

SEPTEMBER 19, 2023

He has a track record of partnering with global enterprises to build, deploy, and support superior digital experiences. He developed effective sales and marketing initiatives, directed digital strategy, and identified opportunities for revenue growth.

Reporting Tools 106

Reporting Tools Leadership Enterprise Consulting 106

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.”

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Mironov Consulting

MARCH 5, 2019

Talk: “The Organizational Challenge of Enterprise Roadmapping”. Especially at enterprise software companies, there are some inherent mis-alignments among internal stakeholders that can complicate our product planning. What: INDUSTRY Product conference. When: 15-17 April 2019. Registration.

Enterprise 58

Enterprise Roadmap Marketing Product Management 58

Mironov Consulting

APRIL 8, 2024

  The context: like this recent post , my coachee and I were talking about every product leader’s frustration that our go-to-market-side partners (GTM) and stakeholders have rampant “roadmap amnesia” and assume their next request is easy and are always trying to push 100 pounds more into our 5-pound R&D process.  

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Technical Review Software Review Finance Product Research 65

280 Group

OCTOBER 18, 2020

Here are a few tips to help make this a part of your team culture, each aligned with a Gartner cultural attribute: In your budget : allocate money explicitly for either travel to visit customers and channel partners, or to conduct market research , so that your Product Managers are enabled to better understand their customers [Business/How We Work].

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Webinar Customer Experience Product Research User Testing 296

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

He was running a marketing agency at the time with a B2B focus. Through my work as a product consultant and product management instructor, I’ve discovered that there are a lot of questions about what product management is. I helped technology and resource startups raise capital and get listed on the Venture Exchange up in Toronto.

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Consulting Customer Experience Web Development Web Developers 72

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 147

Product Research Customer Experience User Testing Entertainment 147

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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Framework Startups User Testing Onboarding KPIs 159

Mironov Consulting

NOVEMBER 29, 2018

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships, and complex buying processes shape what we build and how we bring it to market. Suite 820, Portland.

Enterprise 50

Enterprise Naming Presentation Customer Experience 50

Mironov Consulting

APRIL 20, 2018

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships, and complex buying processes shape what we build and how we bring it to market.

Enterprise 58

Enterprise UX Agile Naming 58

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone.

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User Testing Customer Feedback Customer Experience Strategy 177

280 Group

APRIL 18, 2023

I started working at The Mark Travel Corporation in a product management/product marketing junior associate role, working with the people who built the software. My titles varied: Product Manager, Senior Business Analyst, Enterprise Integration Manager. 280 Group is the world’s leading Product Management training and consulting firm.

Product Management 295

Product Management Product Manager Customer Experience Management 295

Mironov Consulting

AUGUST 23, 2016

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. Challenges of (Lean) Enterprise Product Management from Rich Mironov. Where: Medallia , 395 Page Mill Rd, Suite 100, Palo.

Enterprise 58

Enterprise Product Management Product Manager B2C 58

The Product Coalition

FEBRUARY 19, 2023

Additionally, focusing too heavily on reducing friction can result in a commoditized product or service that fails to stand out in a crowded market. For consumers lacking commitment For enterprise software companies, they often require users to provide proof that they are a genuine business during acquisition to filter out hobbyists.

Reporting Tools 143

Reporting Tools Customer Experience Healthcare Entertainment 143

Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want. Consultants do this all the time when they sell workshops. Users use the product.

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User Testing Customer Feedback Customer Experience Differentiation 89