Consulting Enterprise Marketing Sales Training 
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
Business of Software Conference
NOVEMBER 30, 2020
Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. But it would give me a way to think about all the solutions in the market, not just my stuff.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
Intercom, Inc.
JANUARY 16, 2019
Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). “Sales doesn’t need to be a cost center. Train reps for effectiveness, not just efficiency.
The Product Coalition
FEBRUARY 26, 2022
They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? My approach is super tactical.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? My approach is super tactical.
Expert insights. Personalized for you.
178 
Let's personalize your content