Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). This is not to say that bottom-up adoption is bad strategy; quite the opposite.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. And what do enterprise buyers actually want in sales people? And so when they talk to buyers and said, What do you want in a sales experience? They do enterprise storage devices.

Research Software 64

Research Software User Testing Positioning Product Research 64

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things. For two specific reasons.

User Testing 178

User Testing Weak Development Team Customer Experience Customer Feedback 178

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. or a consultant or thinking about doing a startup? Stopped off at McKinsey along the way doing Tech strategy. I’ve never worked in sales. And never had any sales training. Which is more recent 2012 to 2018.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40