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How Vision, Strategy and Positioning are Related. 

Business of Software Conference

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

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Product Management Jobs: Quick Starter Guide

280 Group

We’re hosting Ask Me Anything events to provide you with as much product help as possible and offering steep discounts on our Online Optimal Product Management and Product Marketing Course so you can use this downtime to get certified by AIPMM. Keep positive. Product Management Resources. Keep learning. Keep healthy. About the Author.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Upcoming Events.

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Upcoming Events. Video and Slides below.

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3 Ways to Leverage Your Strongest Product Management Skills

280 Group

I often advise coaching clients who want to change industries or move into a leadership position within their industry to create a thought leadership plan. It takes a lot more than one blog, social post or networking event to cement yourself as a trusted figure in any field.” at events). Speak up! (at About the Author.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

As software builders, we are uniquely positioned to influence this environmental trajectory. That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Future-proofing your business Embracing digital transformation is not just about keeping up with the present; it’s about positioning your business for the future. Remember, digital transformation is a continuous journey, not a one-time event. Seek expert guidance from consultants or technology providers.