Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. So several people asked me how I had become a successful consultant. See Manage It!

Consulting 52

Consulting Books Workshop Technical Review 52

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. It’s full of examples. ?? Eventually they run out of cash and shut down. If only books on product management had labels that say “pre-PMF” or “post-PMF”.

User Testing 135

User Testing Books Product Marketing Marketing 135

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

The Product Coalition

AUGUST 6, 2020

As a Senior Solutions Consultant at Mixpanel , I speak with a lot of different organizations across sectors?—?and about their product and marketing analytics strategy. Frequently asked question: Which marketing channels are driving the most engaged users? and at various levels of maturity?—?about

Data Visualization 105

Data Visualization Analytic Tools Consulting User Testing 105

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

280 Group

OCTOBER 29, 2022

While traveling for work, 280 Group Principal Consultant and Trainer Tom Evans became frustrated with the lack in hotel space to accommodate an ironing board. In our ironing example with Tom, one job was to remove wrinkles from his clothes (functional), and another was to look professional in meetings (social). GET COURSE DETAILS.

Research Software 227

Research Software Customer Experience Consulting Framework 227

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

280 Group

FEBRUARY 23, 2021

Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Development : Cost, time to market, reduce technical debt, increase stability, reduce bugs. Buyer adoption : Units sold, repeat customers, adoption within target market segments. 2: Picked the Wrong Market.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

PMLesson's Ace the PM Interview

MARCH 26, 2020

Considering a career in management consulting or product management? Consultant Consultants are in the business of advising people in a specific field. Clients hire consultants when their businesses require assistance achieving a desired goal (eg. There may be a consultant out there who can help.

Consulting 52

Consulting Technical Advisors User Testing Analytic Tools 52

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. For example, to set product-related goals you might choose to use my goal-setting framework and my strategy and roadmap templates.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not.

User Testing 116

User Testing Product Research Product Marketing Testing 116

280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. For example, an ad that touts the vehicle’s fancy interior would be completely ineffective, wasting your ad spend and possibly resulting in both people buying from your competitor.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

280 Group

FEBRUARY 1, 2022

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! . But wait: your work isn’t over yet.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

280 Group

MAY 11, 2021

The hard work starts early—from defining the target audience to conducting market research. Product Managers are instrumental in bringing new products to market, and ensuring the product roadmap for existing products continues to align with customer expectations. One Missing Skill Can Cause Major Damage Downhill.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Management 317

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? For example, let’s say that you decide to improve retention through better onboarding. Any great consultant needs to know the right questions to ask, though.

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

280 Group

SEPTEMBER 27, 2021

Product Managers exist to understand the market, identify customer needs, and determine a product strategy to meet those needs and achieve the company’s business goals (for instance, revenue and profit). Take CRM as an example. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

280 Group

MAY 31, 2022

On a recent webinar, we defined each methodology, discussed their differences, shared real life examples through stories, and provided product managers with the tools to leverage them with confidence. For example, cognitive bias is the tendency to make decisions or take actions in an unknowingly irrational way. SHOP SUITE.

Data Visualization 317

Data Visualization Customer Experience Feedback Software Customer Feedback 317

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Product Talk

JUNE 16, 2021

What about user researchers, data analysts, product marketing managers, and all your other favorite roles? Product marketing managers? For example, if you work on a machine learning API, it might make sense to include a data scientist in your trio, making a quad. You can watch the video or read a lightly edited transcript below.

Product Research 256

Product Research User Testing Research Software Software Engineering 256

280 Group

NOVEMBER 9, 2023

Take for example a user persona profile created for a software product that helps product managers build roadmaps that details the personas marital status, pet’s name, and what brand of clothing they wear. Imagine a marketing team who can clearly differentiate between a user and a buyer.

Research Software 194

Research Software User Testing Development Team Review Customer Experience 194

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well? Start early.

Marketing 62

Marketing User Testing Research Software Product Research 62

280 Group

FEBRUARY 11, 2020

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle. The target market. Do you have an example of a product or service that you encountered that made you think about the product manager behind the product? Share an idea.

Analytic Tools 267

Analytic Tools Customer Experience Customer Feedback Data Visualization 267

280 Group

NOVEMBER 1, 2022

Here’s an example that demonstrates the importance of setting OKRs: Jim Carrey, the American actor and comedian, once wrote a $10 million check to himself for “acting services rendered” and post-dated it for 10 years later. For example, Martin Luther King’s most impactful speech began with a simple, memorable objective, “I have a dream…”.

Weak Development Team 156

Weak Development Team Data Visualization Vision Customer Experience 156

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59