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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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Featured Product Management Consultant: Ryan Cantwell

280 Group

On this month’s featured interview from our Consultant Interviews Series , we have Ryan Cantwell candidly talking about the path that lead him to start a Product Management career and the importance of including role clarity in Product organizations. The Product Manager will begin to have a greater positive impact on the organization.

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How to Hire an Engineering Consultant

The Product Coalition

One of the main examples of this are the customized software applications that companies are rushing to develop to allow them to better connect with their users. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. This is precisely what we’ll be looking at in this blog post.

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The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. continue reading].

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

Userpilot

Reasons to care about customer engagement include decreased customer churn; enhanced customer retention ; and positive word-of-mouth. Just like customer engagement in general, its goal is to enhance customer satisfaction, repeat purchases, and positive word-of-mouth as drivers for product growth. User persona example.

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Decoding Product Leadership

Roman Pichler

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. See Peter G.

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The 12 Days of Product Management: A Festive Journey for Product Managers

280 Group

No stress, no strain, just a positive and collaborative environment where estimations are a breeze. About the Author Dean Peters Principal Consultant & Trainer Dean Peters offers nearly twenty years of experience in product management, with a prior decade as a software developer for real-time system integration.