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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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How to Hire an Engineering Consultant

The Product Coalition

However, both the need and the sheer number of developers and technology consultants have made the challenge of sourcing reputable, professional, and capable software engineers even more difficult. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. Let’s dive right in.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Here’s how to do it. I was a pre-sales solution consultant in my first software job. Solution Consultants and Differentiation Here’s the bottom line.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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Featured Product Management Consultant: Bill Haines

280 Group

We went cash-flow positive 6 months later. The most important thing it taught me, (other than how to age 10 years in just 2 years), was that deeply understanding the problem you are trying to solve is the most important thing for success. The post Featured Product Management Consultant: Bill Haines appeared first on 280 Group.

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Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.