Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. My demos for other vertical industries weren’t nearly as engaging.
Product Management University
JANUARY 8, 2024
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.
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280 Group
FEBRUARY 8, 2022
On this month’s featured interview from our Consultant Interviews Series , we have Ryan Cantwell candidly talking about the path that lead him to start a Product Management career and the importance of including role clarity in Product organizations. The Product Manager will begin to have a greater positive impact on the organization.
The Product Coalition
AUGUST 6, 2021
However, both the need and the sheer number of developers and technology consultants have made the challenge of sourcing reputable, professional, and capable software engineers even more difficult. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. Let’s dive right in.
Mind the Product
SEPTEMBER 1, 2020
April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.
UX Studio: Product Management
OCTOBER 9, 2021
Founder of a London and Budapest-based behavioural consulting startup. As the maturation of the interviewed researchers’ specific industry has sped up, UXR rose to match it. Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Luckily, I was wrong.
The Product Coalition
AUGUST 25, 2020
The overlap of technological excellence and enterprise processes gives birth to new digital trends spanning different industries. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min.
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