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B2B Product Manager Magazine November 2020

Product Management University

We hope your 2020 is winding down on a positive note, all things considered. View the magazine. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? B2B Product Manager November 2020 Issue.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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B2B Product Manager Magazine December 2020

Product Management University

View the magazine. Request a consultation to see how Proficientz can help you deliver better results with less effort. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. In This Issue. November 2020.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. Join our mailing list and get the monthly magazine delivered directly to your inbox.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

As software builders, we are uniquely positioned to influence this environmental trajectory. That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority.

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Culture & Allyship in Theory & Practice

Business of Software Conference

Pagels-Minor shared a talk at BoS Conference Online Fall 2021 on how people and organizations can be effective and positive allies for marginalized groups in companies, focusing on gender diverse communities. This got us thinking about how much company culture is performative vs deep-rooted and non-negotiable. Times change. They have to.

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10 Years of Modus Create

Modus Create

It continues to be our edge in an industry traditionally defined by everything but action – consulting. They began consulting at a large enterprise. The two founders – Jay and Pat, had worked as consultants before starting the company. Explore open positions at Modus Create. Interested?