280 Group
MARCH 31, 2022
For this featured interview from our Consultant Interviews Series we have Todd Blaquiere, who shares with us his? valuable advice on how a Product Management organization can be more strategic and up- level its team. . How and why did you break into Product Management? I was Director of Marketing for a couple of companies. .
280 Group
OCTOBER 4, 2023
For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. Product Managers are the CEO of their products, so they have to be strategic and operational, as well. My first job was as a strategy consultant at Bain & Company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
280 Group
AUGUST 30, 2022
How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. But many didn’t actually know what they wanted to say to the market.
280 Group
OCTOBER 29, 2022
According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
280 Group
JUNE 22, 2023
While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. What is Product Management? What is a Product Manager?
280 Group
MARCH 21, 2017
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. “Too few product managers actually get out in front of customers and discuss their needs, yet this process can lead to market and financial success.”
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Join Johanna Rothman, author and consultant, to consider these options for your products and organizations: How to use the idea of working to create change rather than manage change in planning. Many of us are accustomed to planning for either discovery or delivery.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
Expert insights. Personalized for you.
227 
Let's personalize your content