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Featured Product Management Consultant: Ryan Cantwell

280 Group

On this month’s featured interview from our Consultant Interviews Series , we have Ryan Cantwell candidly talking about the path that lead him to start a Product Management career and the importance of including role clarity in Product organizations. How and why did you break into Product Management?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Featured Product Management Consultant: Bill Haines

280 Group

How and why did you break into Product Management? . For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. From that , I got an offer to lead Product Management for a big start-up and my redemption was really underway. . We went cash-flow positive 6 months later.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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The 12 Days of Product Management: A Festive Journey for Product Managers

280 Group

‘Tis the season to be jolly, and what better way to celebrate than with a holiday spin in the world of product management! No stress, no strain, just a positive and collaborative environment where estimations are a breeze. The Product Manager shares insights with all their might. Happy holidays, product managers!

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. There’s a lot that goes into positioning value and making it unique and compelling.