280 Group

NOVEMBER 30, 2023

About the Author Rodger Snyder Principal Consultant & Trainer, 280 Group Roger has over 25 years of experience in high technology, first working in development, project management, business development, and product management. He has made impactful contributions to product at Openwave, Microsoft, Savi and Immersion.

Product Research 156

Product Research Technical Review User Testing Certifications 156

280 Group

NOVEMBER 30, 2023

About the Author Rodger Snyder Principal Consultant & Trainer, 280 Group Roger has over 25 years of experience in high technology, first working in development, project management, business development, and product management. He has made impactful contributions to product at Openwave, Microsoft, Savi and Immersion.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

NOVEMBER 30, 2023

About the Author Rodger Snyder Principal Consultant & Trainer, 280 Group Roger has over 25 years of experience in high technology, first working in development, project management, business development, and product management. He has made impactful contributions to product at Openwave, Microsoft, Savi and Immersion.

Certifications 177

Certifications Product Management Product Manager Research Software 177

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

280 Group

NOVEMBER 30, 2023

About the Author Rodger Snyder Principal Consultant & Trainer, 280 Group Roger has over 25 years of experience in high technology, first working in development, project management, business development, and product management. He has made impactful contributions to product at Openwave, Microsoft, Savi and Immersion.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

MARCH 27, 2020

How to conduct market research, but quantitative and qualitative, to quickly understand how your customer needs are shifting. Tips to support Marketing and Sales during this challenging time. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. About the Author.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

Product Strategy 119

Product Strategy Research Software Strategy User Testing 119

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software 155

Research Software User Testing Product Research Customer Experience 155

280 Group

SEPTEMBER 16, 2021

Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

280 Group

FEBRUARY 9, 2022

During the Plan phase, Product Managers perform detailed market research, customer research and a competitive analysis, to understand the product’s market potential. Market Needs and Product Description documents are created, along with a theoretical product roadmap. Phase 2: Plan . About the Author.

Document 291

Document Development Team Review Software Review Systems Review 291

280 Group

NOVEMBER 3, 2020

I put together a cross-functional team that spent a lot of time together learning about product management , product development, market research , and marketing. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice. About the Author. Mira Wooten.

Product Research 296

Product Research Research Software Development Customer Experience 296

280 Group

JULY 13, 2020

We’re talking about skills like market research, voice-of-the-customer (VOC), competitive analysis , and prioritization, to name a few. Tom Evans is a Principal Consultant and Trainer at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm. Hard skills review. DOWNLOAD NOW.

Customer Experience 279

Customer Experience Vision User Testing Download 279

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 91

Branding User Testing Product Research Data Visualization 91

280 Group

OCTOBER 18, 2020

Here are a few tips to help make this a part of your team culture, each aligned with a Gartner cultural attribute: In your budget : allocate money explicitly for either travel to visit customers and channel partners, or to conduct market research , so that your Product Managers are enabled to better understand their customers [Business/How We Work].

Webinar 296

Webinar Customer Experience Product Research User Testing 296

280 Group

MAY 12, 2021

During a typical day, they may meet with senior management to discuss high-level business objectives, present market research, answer questions about product development, or go over the product roadmap. Acting as an advocate : Product Managers must be master multi-taskers. McElroy would be proud! Coupon codes cannot be combined.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

280 Group

NOVEMBER 25, 2019

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. If you are falling short on market research, create a research project for yourself and build up your market knowledge.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

280 Group

MARCH 24, 2019

To understand the basics of Competitive Analysis, check out our short primer: What is Market Research and Competitive Analysis? Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm. Register Now.

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

280 Group

JULY 8, 2019

Create a template of each framework and fill it out based on real market research. Setup a recurring calendar event to set aside time to research competitors and update your frameworks on a regular cadence. Resource Tip: What is Market Research and Competitive Analysis? Pricing is hard and don’t we know it!

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Mind the Product

FEBRUARY 5, 2019

When product/market fit is owned by sales, business, or marketing leaders, product teams are forced to execute on biased user needs and market research. Partner with a product management consultancy to manage your product/market research and set up repeatable processes to manage the product lifecycle.

User Testing 144

User Testing Product Marketing Marketing Product Research 144

Alchemer Mobile

APRIL 11, 2018

In our product management training and consulting practice , we always begin by coaching product managers to start from a strategic perspective. You must uncover an unmet need in your market research or “voice of the customer” research. We’ll cover that and more in today’s post. Now It’s Your Turn!

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

280 Group

OCTOBER 28, 2019

In the webinar, we discussed asking a Product Owner to help the Product Manager with some of the more tactical, development-focused tasks so that the Product Manager can spend more time on strategic and market research work. Your Questions Answered By: Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Reporting Tools 159

Reporting Tools Product Management Product Manager Data Visualization 159

280 Group

OCTOBER 10, 2019

Subscribe to the free newsletter from a market research firm that tracks your particular industry. You’ll find a good list of the larger global research firms here. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. Subscribe to blogs, news feeds, etc. About the Author.

Data Visualization 191

Data Visualization Reporting Tools Product Management Product Manager 191

280 Group

FEBRUARY 22, 2021

You may want to run quantitative analyses with your market research team or counterparts to understand “willingness to pay” data. Best ways to find people to interview for research? 280 Group is the world’s leading Product Management training and consulting firm. Offer incentives?

User Testing 287

User Testing Research Software Product Research Customer Feedback 287

UX Studio: Product Management

DECEMBER 7, 2022

This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Top UX Research Agencies: UX studio. Among research needs, they cover: . Market Research.

User Testing 52

User Testing Research Software Product Research UX 52

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Whenever I talk to CPO Bootcamp participants or to my consulting customers about prioritization, I say that your role as a product leader is not to prioritize between the important and not important stuff.

Startups 78

Startups User Testing Customer Experience Roadmap 78

DISQO

OCTOBER 24, 2019

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

Reporting Tools 58

Reporting Tools User Testing Data Visualization Research Software 58

UX Studio: Product Management

MARCH 5, 2024

This company looked to cover two of their researchers starting their maternity leave. They contacted us to consult on their situation and find a solution whether and how we can help them. Ultimately, they signed a contract for two of our researcher colleagues for a year. What is more, with different professional backgrounds.

Research Software 81

Research Software User Testing Feedback Software Product Research 81

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. TAM: The population of India is 1.4

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Antwak Blog

APRIL 15, 2021

Also, it has driven a greater amount of the SIEM market as of late. Paula Musich – Research Director at Enterprise Management Associates, market research and consulting firm says that there is a high requirement for better compliance management.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

Antwak Blog

APRIL 15, 2021

However, specialists say that more significant security steps are in demand by business enterprises.Also ,it has driven a greater amount of the SIEM market as of late. And this high demand has driven the market to adopt and implement this SIEM technology.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Anna Iokhimovich , localization consultant. Marketing strategy localization workflow. To optimize your marketing strategy localization workflow, you need to do market research.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

280 Group

AUGUST 30, 2017

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Our one question for Tom today is a simple one that requires a thoughtful answer: What is the secret to being a great Product Manager?

Product Management 189

Product Management Product Manager Management Management 189

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. CEO of Product Labs. Author of “The Build Trap”. Melissa Perri is one of the most recognizable names in Product Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Melissa Perri

JUNE 29, 2017

In early days, when many of the creators of these processes were working as consultants in companies, the Product Owner was the customer – an internal person in the business who would sit with the team and prioritize the backlog of work.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

The Product Manager Coach Blog

SEPTEMBER 5, 2023

By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. It includes tech enthusiasts, market researchers, and even end-users. Discovering freelance or consultation gigs.

Research Software 52

Research Software Feedback Software User Testing Product Management 52