Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. Product Marketing

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Product Marketing

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Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted?

Top 10 industries for monetizing data: Is yours one of them?

value of data Customer data will no longer be relevant only to an organization’s marketing and financial. by producing goods with more market demand. Data-driven marketing campaigns to build. vending machines) Retailers Improve marketing. consultation to treatment ?

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted?

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. We don’t want to build features for a single customer; we need to build solutions to widespread market problems. Product managers (and product marketing managers too) need to be experts on market problems.

Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Why Apple Is Losing Market Share In Video Rentals And Sales.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week.

New Study: 2018 State of Embedded Analytics Report

CONTENTS Foreword by Jen Underwood, Principal Consultant, Impact Analytix.1 Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. embedding analytic capabilities to meet ever-changing market needs. impossible to monetize late-to-market capabilities.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Marketing & Sales Enablement.

How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. The good news for death product managers is that their market is not going away. As the market for caskets goes away because of the rise in cremations this has required the product managers who deal with death to become creative.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Product Marketing

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Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

How I Make My Decisions to Speak at Conferences

Johanna Rothman

Consultants who make money speak at conferences. I know I will speak, coach, consult. I do see my speaking as marketing. I'm not coaching or consulting. If you've ever seen consultants fly in, give their talk, and fly out, that's the reason.

How to align sales and marketing through positioning

Messages that Matter

Is there a disconnect between your marketing team and sales? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company [… Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? Fashion industry product managers live and die by how quickly they can get their next product to market.

The Secret To Marketing Packaged Foods

The Accidental Product Manager

Blue Elephant Consulting – Your Source For Real World Product Management Skills™. The post The Secret To Marketing Packaged Foods appeared first on The Accidental Product Manager.

Manage Your Intellectual Property

Johanna Rothman

While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market. Books and consulting are all different beasts. You can create consulting services and deliver them by yourself. I’ve had to cross out and renegotiate consulting agreements where the client thought they could hire me to create a custom workshop and they would reuse it internally. As a consultant, your client does not own your IP.

Why the Ride-Share market in Australia is proving hard for disruptors

The Product Coalition

Only seven years later in 2002, its estimated eBay owned 70% of the US based online auction market. More recently it’s the shared economy and the close to mass-market trust that consumers now place in intermediaries and market makers for services offered by individuals.

Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. They read like somewhat-technical marketing hype. Agile teams are designed to help companies be more responsive to market needs.

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Dear Strategy: 066 Understanding Customer Needs and Going to Market Faster

Dear Strategy

Dear Strategy: “What are the strategies to help drive consumer needs into product benefits to go to market faster?”. . I actually want to focus on the last part of the question that correlates understanding customer needs with being able to “go to market faster” – mostly because this plays into a common misconception that, in my opinion, deserves just a little bit more attention. They rush products to market that are half-baked just to get there quicker than anyone else.

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities. Brand marketing is great, but it should be layered on later.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? Blue Elephant Consulting – Your Source For Real World Product Management Skills™. Image Credit: Unitech. Product managers for bar code scanners have it pretty good these days.

TEI 179: The specific steps for finding product-market fit – with Dan Olsen

Product Innovation Educators

Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part. The other is Dan Olsen, an entrepreneur, consultant, and Lean product expert.

3 Tests for Great Product Messaging

280 Group

For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. Product Management Product Marketing Messaging Product Manager YouTube Video

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Product Management Best Practices Customer Needs Market Research Research YouTube Video

Steps Executives Can Take To Improve Performance

bpma ProductHub

Greg Geracie is the President of Actuation Consulting , a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Product Management Product Marketing Leadership researchContributed by Greg Geracie.

TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. He is a Managing Director & Senior Workshop Leader at Chasm Institute, a consultancy to tech companies. Target Market Model.

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Developing Product Management Confidence

bpma ProductHub

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

A prospect might be concerned that your company might go out of business, or that there won’t be enough skilled consultants to handle their implementation needs, just to give two examples. Go-to-market go-to-market objection handling sales enablement

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Your sales team needs account plans. Here’s how to create them.

Inside Intercom

launching new market or new product?). For example, identifying and meeting a new champion in a new team such as marketing or customer support could open up new opportunities. Sales & Marketing account-based marketing sales upselling