Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

The "Why" of Interviewing—Suzanne Abate, PM Consultant and Instructor

PMLesson's Ace the PM Interview

He was running a marketing agency at the time with a B2B focus. Through my work as a product consultant and product management instructor, I’ve discovered that there are a lot of questions about what product management is.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. Product Marketing

B2B 249

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Product Marketing

B2B 181

Top 10 industries for monetizing data: Is yours one of them?

value of data Customer data will no longer be relevant only to an organization’s marketing and financial. by producing goods with more market demand. Data-driven marketing campaigns to build. vending machines) Retailers Improve marketing. consultation to treatment ?

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) In fact, a friend just starting out in product management, asked me recently, “OK, like, what are the actual steps for ‘finding the market problem?’

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted?

What is a Market Requirements Document (MRD)?

Actuation Consulting

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. T he Core of the Market Requirements Document. There are essentially two things at the core of your MRD: 1 – A clear definition of your target market. appeared first on Actuation Consulting.

Customer Journey Map – B2B Marketing Rules

280 Group

As a result, many product and marketing managers get stuck before they even begin – trying to determine the exact, ‘right’ form that their Customer Journey Map should take. Senior Principal Consultant and Trainer.

B2B 170

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. We don’t want to build features for a single customer; we need to build solutions to widespread market problems. Product managers (and product marketing managers too) need to be experts on market problems.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Why Apple Is Losing Market Share In Video Rentals And Sales.

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.

New Study: 2018 State of Embedded Analytics Report

CONTENTS Foreword by Jen Underwood, Principal Consultant, Impact Analytix.1 Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. embedding analytic capabilities to meet ever-changing market needs. impossible to monetize late-to-market capabilities.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week.

Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics


When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc. This week on Product Love, I talked to Brian Brinkmann, the VP of product at Logi Analytics.

How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. The good news for death product managers is that their market is not going away. As the market for caskets goes away because of the rise in cremations this has required the product managers who deal with death to become creative.

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Product Marketing

B2B 49

How to Achieve Product/Market Fit with Dan Olsen

Tech Product Management

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. The post How to Achieve Product/Market Fit with Dan Olsen appeared first on Daniel Elizalde. In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products.

Using Different Types of Personas

Actuation Consulting

Persona development is driven by market research or Voice-of-the-Customer activities. website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Marketing & Sales Enablement.

How to align sales and marketing through positioning

Messages that Matter

Is there a disconnect between your marketing team and sales? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company [… Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

How 3 product marketing managers execute product releases


While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.


Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.


Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […

The Secret To Marketing Packaged Foods

The Accidental Product Manager

Blue Elephant Consulting – Your Source For Real World Product Management Skills™. The post The Secret To Marketing Packaged Foods appeared first on The Accidental Product Manager.

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? Fashion industry product managers live and die by how quickly they can get their next product to market.

Developing A Product Vision and Strategy

Actuation Consulting

A well conceived Product Vision and Strategy will: Present a statement about what you envision the product will be in the future and how it will benefit its market. Make sure that the level you set is high enough that it won’t change every time there’s a shift in market dynamics. However, your Product Strategy will evolve over time in response to changing market conditions. website I consulting I training I toolkits I books I blog I twitter.

Creating a Competitive Analysis Matrix

Actuation Consulting

Market Importance. The market importance column is particularly significant. Once these are covered in your budget, you can start adding on other items that will appeal to the market as resources permit. 4 – Measure of the Market’s Importance – Most likely your competitors have included features that are not highly valued by most customers. Build the product the market wants no matter what you see competitors doing. How to Use a Competitive Analysis Matrix.

How I Make My Decisions to Speak at Conferences

Johanna Rothman

Consultants who make money speak at conferences. I know I will speak, coach, consult. I do see my speaking as marketing. I'm not coaching or consulting. If you've ever seen consultants fly in, give their talk, and fly out, that's the reason.

Storyboarding and Flow Diagrams

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Storyboarding and Flow Diagrams appeared first on Actuation Consulting. Agile Business Analysis Innovation Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience actuation consulting flow diagram greg geracie product development product owner product team storyboarding

Books 46

The Product Concept: Questions to Ask

Actuation Consulting

Rather, it is a 30,000-foot look at how a product concept you are considering meets market needs. It looks at the market opportunity, how your company can create and deliver the product, and the financial gain associated. There are 11 questions your product concept document must answer: What is the market problem you are addressing? What is the window of opportunity in the market? How would we market our creation?

TOWS: Step Beyond A SWOT Analysis

Actuation Consulting

For example, if you can seize a growth opportunity by utilizing your product line, you may offset a weakness in a declining market. website I consulting I training I toolkits I books I blog I twitter. The post TOWS: Step Beyond A SWOT Analysis appeared first on Actuation Consulting. Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix.

Books 40

Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. They read like somewhat-technical marketing hype. Agile teams are designed to help companies be more responsive to market needs.

Agile 91

What is a Product Roadmap?

Actuation Consulting

Outline the market drivers that will drive deliverables on the roadmap. For instance, tradeshows, high sales seasons, or expected legislation that could impact the market, etc. Is not so set in stone that it cannot be updated along the way as market changes occur and progress is made. website I consulting I training I toolkits I books I blog I twitter. appeared first on Actuation Consulting. Moving Your Product Strategy Forward.