Johanna Rothman
OCTOBER 10, 2023
Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. All of us consultants can do the same. And I argue, those of us who are successful consultants—that's the point of our IP. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways.
Piyanka Jain
MAY 9, 2019
I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. Data Science Consulting Is A SCAM!
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Piyanka Jain
MAY 9, 2019
I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. Data Science Consulting Is A SCAM!
Johanna Rothman
JULY 24, 2023
I had the pleasure of recording a podcast with Tom Cagley: SPaMCAST 764 – Successful Independent Consulting, A Conversation with Johanna Rothman. We discussed the book, including a person's value, why content marketing works, and why not to worry about putting all the content out there. Do consider adding it to your podcast feed.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Johanna Rothman
MAY 26, 2023
I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. So several people asked me how I had become a successful consultant. See Manage It!
Johanna Rothman
AUGUST 15, 2023
That's exactly the opposite of how a consultant needs to initiate a warm connection. (Or A form of active marketing.) Content marketing.) Consistent content marketing.) However, consistent content marketing works the best. How Each Kind of Marketing Works Active marketing makes the marketer feel better.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Consulting customers throughout the product development process enables businesses to focus on the features that matter. Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. How to assess customer value.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Join Johanna Rothman, author and consultant, to consider these options for your products and organizations: How to use the idea of working to create change rather than manage change in planning. Many of us are accustomed to planning for either discovery or delivery.
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