Intercom, Inc.

MAY 13, 2022

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: .

Marketing 118

Marketing Customer Experience Education Webinar 118

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. What motivated you to join Amplitude?

Reporting Tools 52

Reporting Tools Technical Review Development Team Review Consulting 52

280 Group

JUNE 22, 2023

Product management is the craft of strategically developing a company’s products, seeing that product introduced to the market, and supporting the product once in the market. It’s about understanding our customers so deeply that we don’t just meet their expectations, we redefine them.” launch, and support.”

Product Management 308

Product Management Product Manager Customer Experience Management 308

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them. VIEW TEAM TRAININGS. About the Author.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

Gainsight

FEBRUARY 28, 2024

Drawing from her rich background in marketing and advocacy, she champions the transformative potential of community to inspire and connect individuals on a profound level. The post CS in the City: Meet the Trailblazers Transforming Customer Success appeared first on Gainsight Software. We’re moving toward a need.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

280 Group

OCTOBER 29, 2022

While traveling for work, 280 Group Principal Consultant and Trainer Tom Evans became frustrated with the lack in hotel space to accommodate an ironing board. Tom’s job to be done : Look professional for meetings and presentations by eliminating the wrinkles his clothes accumulated in the suitcase. GET COURSE DETAILS. About the Author.

Research Software 227

Research Software Customer Experience Consulting Framework 227

280 Group

JANUARY 3, 2024

Leverage AI tools to streamline processes, from recapping meeting minutes to overcoming creative blocks. About the Author Joe Ghali Principal Consultant & Trainer, 280 Group Joe has over 15 years of experience in Product Management working for Fortune 100 & 500 organizations. Joe and his family are active outside the house.

Vision 331

Vision Product Management Product Manager Product Research 331

280 Group

DECEMBER 20, 2022

I spent a decade in management consulting at Booz Allen which gave me many skills that translated into my current role–strategic thinking, analysis, a consultative approach to problem solving. Back when I was in consulting, I was often the youngest and only female participant in meetings. Everyone has a voice.

Product Management 291

Product Management Product Manager Management Management 291

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Product Management University

FEBRUARY 21, 2024

From the initial discovery meeting or demo (many times it’s the same meeting), do your best to build a strong rapport with someone that seems to favor your solution. And finally, every company does its best to sell their strengths from the first meeting. Sometimes, they just don’t like your competitor’s sales team.

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Demo Weak Development Team Customer Experience Product Research 130

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Meet Your Target Customers in Their Comfort Zone. I think of demos as verbal product positioning. It was an aha moment.

Positioning 147

Positioning Research Software Healthcare Demo 147

280 Group

JULY 26, 2021

When a boundary is documented, I expect the Product Managers to work incredibly hard to keep their products “in-bounds” and avoid a lot of uncomfortable meetings. The format of the document and of the meeting itself is focused on clarity and brevity. Ken Feehan is a Principal Consultant and Trainer for 280 Group. SAVE YOUR SPOT.

Webinar 317

Webinar Technical Review Software Review Reporting Tools 317

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Johanna Rothman

JUNE 24, 2021

He thought agile approaches would work to “meet” and “enforce” deadlines. I asked him these questions: Do you think people don't want to meet their deadlines? The company had deadlines because it wanted to meet market demands. These patterns make “meeting” a deadline impossible.

Agile 85

Agile Product Research Feedback Loop Government 85

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. What is customer engagement marketing?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Accidental Product Manager

APRIL 24, 2023

Trade shows, conventions and business meetings for up to 1,000 attendees have been approved if they are split into sections that don’t exceed 250 people. The thinking is that they will be seeing a lot more hybrid meetings even as they start to invite groups back in-house. The goal is to make sure that they are still relevant.

Marketing 65

Marketing Travel Advertising Entertainment 65

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? When the Board meeting is next week, they need to have their story straight right now. Any great consultant needs to know the right questions to ask, though.

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. In marketing speak, this is called “ market segmentation.” Brad is a software engineer who is constantly under pressure to meet tight deadlines. What Is a Persona?

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

280 Group

MAY 25, 2020

Think of it as the “Marketing MVP”. Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. You’ll Find the Marketing MVP on Every Box. The essence of your Marketing MVP is right on the box.

User Testing 296

User Testing Product Research Research Software Differentiation 296

The Product Coalition

APRIL 1, 2019

Photo by Cytonn Photography on Unsplash Get on the same page early in the project to avoid unnecessary conflict Before I was a grad student in OD, it hadn't occurred to me that the PM disciplines (product, project, program) are like consulting. Because PMs, like consultants, get work done only through other people. Pair of hands.

Consulting 61

Consulting User Testing Reporting Tools Engineering 61

280 Group

JULY 11, 2022

Given tight deadlines and the pressure to get to market quickly with innovative products, many Product Managers feel the need to propose product features and changes they think will meet customer needs. Over the past two decades, Ken has learned that talking about solutions in meetings with developers isn’t always effective.

Customer Experience 296

Customer Experience User Testing Development Research Software 296

280 Group

SEPTEMBER 27, 2021

Product Managers exist to understand the market, identify customer needs, and determine a product strategy to meet those needs and achieve the company’s business goals (for instance, revenue and profit). Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. VIEW THE COURSE. About the Author.

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

Bain Public

MARCH 14, 2020

Meet George Korkejian, he joined our team last summer and dedicated himself to supporting entrepreneurs through Bain Public. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. How, you ask?

Consulting 52

Consulting User Testing Product Management Product Manager 52

PMLesson's Ace the PM Interview

MARCH 26, 2020

Considering a career in management consulting or product management? A typical day as a PM may entail discussing design decisions, weighing pros and cons of various features to build with engineering, or meeting with users to better understand their needs. There may be a consultant out there who can help.

Consulting 52

Consulting Technical Advisors User Testing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Meet teams throughout Uber, and collaborate with them to adapt their features and plans for business travellers.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

280 Group

MAY 11, 2021

The hard work starts early—from defining the target audience to conducting market research. Product Managers are instrumental in bringing new products to market, and ensuring the product roadmap for existing products continues to align with customer expectations.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Research 317

Roman Pichler

NOVEMBER 6, 2023

They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows. Consequently, a product manager and a Scrum product owner are leaders, too.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

280 Group

OCTOBER 3, 2021

Outcomes are the true measure of the efficacy of our work and how well we’re meeting the needs of our customers and users.”. When you meet with your stakeholders, discuss and review your changes with them. 280 Group is the world’s leading Product Management training and consulting firm. About the Author.

Webinar 400

Webinar Agile Roadmap Customer Experience 400

280 Group

DECEMBER 16, 2020

Many companies say they want to be more customer-focused, but will bypass VoC programs because: Time pressures to get a product to market. According to Nielsen , over half of innovations don’t deliver on a customer need and because of this, around 80 to 85% of new products in studied markets fail to achieve business expectations.

Customer Experience 272

Customer Experience User Testing Customer Feedback Product Research 272

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

280 Group

NOVEMBER 15, 2021

Pre-order now through 11/25 for 20% savings and exclusive access to an online “meet the creators” event. As you juggle multiple meetings and responsibilities, it may seem there’s not much time for professional development, even though it’s extremely important for career advancement. Learn It All — At Your Own Pace.

Product Management 295

Product Management Product Manager Customer Experience B2B 295

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Meet teams throughout Uber, and collaborate with them to adapt their features and plans for business travellers.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

280 Group

OCTOBER 27, 2020

Set up meetings. Set up 1:1 calls/meetings/Zoom meetings with your peers in Marketing, Development, Sales, Support, Finance, etc. In setting up these meetings, you will quickly learn who has influence and how decisions are being made. Or maybe you are being asked to do a Go to Market plan for a key new product.

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Webinar Product Research Product Management Product Manager 215