Remove Consulting Remove Marketing Remove Naming Remove Sales Training
article thumbnail

The Great Silence

The Product Coalition

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

article thumbnail

Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. And who’s something else like a V.C.