Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Marketing Reference Consulting 59

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Knowing your market.

Positioning 119

Positioning Product Research Customer Experience Feedback Software 119

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. For product management leaders, the report highlights how bottom-line business results are positively impacted by reskilling/upskilling efforts. VIEW TEAM TRAININGS.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min. Win-Pro Consultancy Min.

Research Software 85

Research Software Feedback Software Consulting Artificial Inteligence 85

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52

Vision Positioning Strategy User Testing 52

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

280 Group

FEBRUARY 4, 2022

Hybrid work environments are now commonplace, requiring distributed teams to find ways to collaborate effectively using tools like Zoom, Teams, Jira, Slack and others across various time zones, while bringing innovative products to market. VP of Product Marketing Salary Total Compensation: $315,003 .

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 177

Certifications Product Management Product Manager Research Software 177

280 Group

JULY 30, 2018

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up.

B2B 227

B2B Marketing Advertising Customer Experience 227

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

280 Group

SEPTEMBER 10, 2018

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). To gain enthusiasm from sales for these sessions, keep the focus positive. Bill Haines, Senior Principal Consultant and Trainer | 280 Group.

B2B 185

B2B Product Research Marketing Feedback Loop 185

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

MAY 25, 2020

Think of it as the “Marketing MVP”. Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. You’ll Find the Marketing MVP on Every Box. The essence of your Marketing MVP is right on the box.

User Testing 296

User Testing Product Research Research Software Differentiation 296

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan If they’re not in the market right now, they should be happy to send recruiters your way.  Part-time, consulting or side gigs are OK while you're looking for a full-time thing.  Short-term

Marketing 65

Marketing Customer Experience Product Research Banking 65

280 Group

APRIL 17, 2020

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. You can also check out the full-time positions that 280 Group is regularly sourcing for our clients. Keep positive. But there are companies who are hiring ! Keep learning. Mira Wooten.

Product Management 290

Product Management Product Manager Systems Review Download 290

Messages that Matter

NOVEMBER 5, 2018

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […]

Positioning 40

Positioning Marketing Reference Consulting 40

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. What motivated you to join Amplitude?

Reporting Tools 52

Reporting Tools Technical Review Development Team Review Consulting 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 148

User Testing Product Marketing Marketing Product Research 148

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Johanna Rothman

MARCH 13, 2024

Agile coaches and Scrum Masters are staff positions, not “line” jobs. Marketing and word of mouth help with that Acquisition.) All the costs: marketing costs to acquire customers, onboarding costs to activate customers, and product development costs for the product itself. You might not like these ideas.

Onboarding KPIs 75

Onboarding KPIs Agile Consulting Management 75

280 Group

DECEMBER 20, 2023

Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. It’s a positive aspect of professional growth. Product professionals conceptualize, validate, and deliver solutions to the market with genuine satisfaction and pride. I love that.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

280 Group

MARCH 2, 2021

The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Sales and Marketing teams. When separate individuals comprise these roles, both need an intimate understanding of the market the product is a part of.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Bain Public

MARCH 14, 2020

As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. Different from a board member, a product management consultant does not instruct a CEO and the product leadership team how to run the company.

Consulting 52

Consulting User Testing Product Management Product Manager 52

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

280 Group

FEBRUARY 23, 2021

Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Development : Cost, time to market, reduce technical debt, increase stability, reduce bugs. Buyer adoption : Units sold, repeat customers, adoption within target market segments. 2: Picked the Wrong Market.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

Messages that Matter

DECEMBER 13, 2018

Is there a disconnect between your marketing team and sales? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company […] Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

Positioning 40

Positioning Marketing B2B Consulting 40