The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

280 Group

AUGUST 30, 2022

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. But many didn’t actually know what they wanted to say to the market.

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Consulting Research Software Product Management Product Manager 156

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 124

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Different Teams, Different Priorities.

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User Testing Product Marketing Marketing Product Research 145

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

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Positioning Reporting Tools Marketing Research Software 296

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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User Testing Product Research Product Marketing Testing 89

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. What follows are key insights from the report relevant to product management leaders. Bill Haines is a Principal Consultant and Trainer at 280 Group.

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Reporting Tools Customer Experience Technology Marketing 194

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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User Testing Product Marketing Research Software Marketing 114

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Product Marketing User Testing Marketing Technical Review 52

280 Group

JULY 30, 2018

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up.

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B2B Marketing Advertising Customer Experience 227

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career!

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Positioning Research Software Healthcare Demo 147

280 Group

SEPTEMBER 10, 2018

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill Haines, Senior Principal Consultant and Trainer | 280 Group. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

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280 Group

FEBRUARY 4, 2022

Hybrid work environments are now commonplace, requiring distributed teams to find ways to collaborate effectively using tools like Zoom, Teams, Jira, Slack and others across various time zones, while bringing innovative products to market. The base salary for a VP of Product Marketing in the U.S.

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Data Visualization Reporting Tools Research Software Product Management 367

280 Group

MAY 25, 2020

Think of it as the “Marketing MVP”. These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success.

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User Testing Product Research Research Software Differentiation 296

280 Group

OCTOBER 29, 2022

While traveling for work, 280 Group Principal Consultant and Trainer Tom Evans became frustrated with the lack in hotel space to accommodate an ironing board. “The JTBD theory opens you up to more innovation because you’re truly thinking about the market need versus already having a specific solution in mind.”

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Research Software Customer Experience Consulting Framework 227

Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […].

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Product Marketing Marketing Consulting Leadership 48

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The proposal resulted in approved funding by senior management.

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Product Marketing User Testing Marketing Research Software 52

280 Group

MARCH 2, 2021

Who does what and how do we go about making decisions in this new, product-focused environment? The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Sales and Marketing teams. Understand Your Stakeholders.

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Webinar Outbound Product Management Product Manager 296

280 Group

FEBRUARY 23, 2021

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product. 1: Product Doesn’t Solve the Right Problems.

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Research Software Reporting Tools User Testing Product Research 373

ProductCraft

FEBRUARY 20, 2019

When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc. The post Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics appeared first on ProductCraft by Pendo.

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Analytic Tools Product Marketing Marketing Banking 66

280 Group

JULY 26, 2021

Six months following the release of a product, the PM returns to the Executive Review Board and the One-Pager is again presented. KPIs and OKRs are judged and changes to the sale and marketing plans are approved and deployed. Ken Feehan is a Principal Consultant and Trainer for 280 Group.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

280 Group

JUNE 2, 2021

It feels like you’re not learning about changing customer and market needs quickly enough. You are getting buried in product feedback and feature requests from actual customers, and many internal teams and proxies. David Nash is a Principal Consultant and Trainer at 280 Group. Getting lost in the features. Bring your questions!

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Data Visualization Feedback Software Reporting Tools Product Research 317

280 Group

APRIL 17, 2020

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. We at 280 Group are doing everything we can to help our product management community get through these challenging times. But there are companies who are hiring ! About the Author.

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Product Management Product Manager Systems Review Download 290

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Naming User Testing Feedback Software Weak Development Team 139

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Your VP of CS?

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Reporting Tools Data Visualization Analytic Tools Marketing 105

280 Group

MAY 11, 2021

A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. The hard work starts early—from defining the target audience to conducting market research. However, most Product Managers don’t come to the profession fully equipped and skilled in all of these areas.

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Weak Development Team User Testing Customer Experience Product Management 317

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. For all of you in product marketing, you know where I’m going with this. They’re too fluffy.

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Positioning Workshop Messaging Demo 100

Bain Public

MARCH 14, 2020

As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. Different from a board member, a product management consultant does not instruct a CEO and the product leadership team how to run the company.

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Consulting User Testing Product Management Product Manager 52

280 Group

APRIL 6, 2021

This market force, combined with the emergence of many new sources for 24/7, free online news, provided a true strategic inflection point (SIP) for the folks running the newsrooms and presses. .” David Nash is a Principal Consultant and Trainer at 280 Group. REGISTER NOW. About the Author.

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Webinar Customer Experience User Testing Product Research 291

280 Group

DECEMBER 16, 2020

Yet, as I survey Product Managers that I work with, they consistently acknowledge that PMs don’t do enough VoC activities. Many companies say they want to be more customer-focused, but will bypass VoC programs because: Time pressures to get a product to market. How Does Voice of the Customer Impact Product Management?

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User Testing Customer Experience Customer Feedback Product Research 272

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

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User Testing Startups Product Research Testing 126

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is such a vague term for most people.

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