Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. But it would give me a way to think about all the solutions in the market, not just my stuff.

Research Software 64

Research Software User Testing Positioning Product Research 64

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

Most product managers efforts today seem focused towards their own company , no longer the customer. From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. After-all, it is their sweat that goes into the product, so their buy-in is key.

User Testing 185

User Testing Weak Development Team Customer Experience Customer Feedback 185

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163